Pacific Sotheby’s International Realty’s Open House Showcase Reinforces the Importance of Open Houses in Today’s Market

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In these days of modern technology and virtual reality, Realtors are often asked if Open Houses are still a valuable marketing tool for sellers. The answer is…YES!

“Our Realtors develop a comprehensive marketing plan for their clients and open houses are one of the pieces of the overall marketing strategy that help to increase exposure for their listings,” according to Brian Arrington, CEO, Pacific Sotheby’s International Realty.  

Open houses bring traffic to the home with the general premise that more traffic leads to better exposure, which in turn leads to a quicker sale. By removing one of the marketing strategies, you can still sell the house, but may be limiting your buyer pool.

On May 6th and 7th, 2017 Pacific Sotheby’s International Realty held their bi-annual Open House Showcase. Over 170 properties, from Coronado to Carlsbad, La Jolla to La Mesa and just about every neighborhood in between and all around participated in the weekend event. The Showcase was heavily promoted through print and online advertising as well as social media, which served to further increase awareness and drive a high volume of traffic to the open listings. 

“In the past, open houses were a way for buyers to explore neighborhoods and have questions answered about the community and schools,” adds Arrington. “Now with the information that is available online, buyers are coming ready to see specific homes, many are already pre-qualified by their lender and ready to make that offer.”

Pacific Sotheby’s International Realty’s Open House Showcase proved to be a great success for several agents over the weekend. Many of those who participated said that they developed a substantial number of new clients and several offers were submitted. One of those offers was made between the clients of Pacific Sotheby’s Realty agents, Kathleen Connor and Barbara Maquire, representing the seller and Katie Hawkes, representing the buyer, all Realtors with the Rancho Santa Fe office.  According to Connor “Katie’s clients were driving around and getting familiar with the neighborhood and stopped to tour our open house. Katie joined and after a warm visit with them, we received an offer and were under contract within three hours of the open house ending on Sunday.  We also received a firm backup offer from the Open House.  Our sellers are thrilled at the traffic and energy created by the Open House Showcase for their property.

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While the next Open House Showcase will take place in the Fall of 2017, Pacific Sotheby’s International Realty agents understand the importance of holding their listings open as often as possible.  Each Friday the company publishes an Open House Magazine with a directory for the weekends’ open houses. The Open House Magazine can be found by visiting www.facebook.com/PacificSIR/ or the Pacific Sotheby’s Realty Extraordinary Living Blog at www.pacificsothebysrealty.com . 

 

 

 

Pacific Sotheby’s International Realty is a Proud Sponsor of the 2017 Del Mar National Horse Show

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Pacific Sotheby’s International Realty’s Equestrian Division along with Eric Iantorno & Associates are proud to be among the sponsors of the 72nd Del Mar National Horse Show.

The show, which runs April 18th through May 7th at the Del Mar Fairgrounds, will host three unique events to showcase the equestrian disciplines of Western, Dressage and Hunter/Jumper on the Saturday evenings of the three-week show, on April 22, 29 and May 6 in the fabulous Del Mar Arena. The Del Mar National Horse Show is free for spectators to come and watch nearly every day with the exception of the Saturday evening events that require paid admission.

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“The Del Mar National Horse Show is one of the oldest and most prestigious equestrian competitions in the United States,” says Roblee Valentine, Executive Director of Pacific Sotheby’s Realty’s Equestrian Division. “The show carries international acclaim through its qualifying events for Olympic, World Champion and World Cup events and attracts exhibitors and spectators from both the local community as well as across the country and from overseas.”

Over 25,000 spectators are expected to attend this year’s show to watch the nearly 1,500 horse and rider teams compete to win in excess of $300,000 in cash and prizes. The Del Mar National Horse Show is one of the few remaining horse shows offering multiple traveling perpetual trophies and individual class trophies and ribbons that attracts internationally acclaimed horses and riders year after year.

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Pacific Sotheby’s Realty is hosting a equestrian style lounge in Vendors Village during the show and invites attendees and participants to come by and put their boots up to relax. Visitors also have the opportunity to enter a drawing to win a beautiful Ralph Lauren style decorative pillow valued at over $600.00.

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According to Eric Iantorno, REALTOR with Pacific Sotheby’s International Realty, “People traditionally associate San Diego luxury property with oceanfront living, and we do have some of the world’s most beautiful properties along our coast. However, San Diego is also one of the premier Equestrian communities in the world and the Del Mar National Horse show is a fantastic platform for us to showcase all the types of properties that define the Southern California lifestyle.”

1291 Summit Place, Escondido, California 92027 United States

1291 Summit Place, Escondido, California 92027 United States This exceptional 6+ acre horse ranch will satisfy the consummate horseman or woman of any equestrian discipline. Located in North San Diego County where one of the world’s best climates allow for riding and training year round, amenities include the 250′ x 150′ lighted arena, 2 round pens, a hot walker and gorgeous center-aisle 12-stall barn. Offered at $2,985,000

Pacific Sotheby’s International Realty’s Equestrian Division focuses on the representation of Equestrian Properties, Horse Properties, Commercial Ranches and Farms, and Luxury Estates and provides its clients with the professional and experienced direction and specialized marketing strategies needed to effectively represent Equestrian and Ranch properties.

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100 Stratford, Del Mar, California 92014 United States Newly constructed coastal Mediterranean masterpiece on the bluffs of Del Mar. One of a kind location adjoining Torrey Pines State Park to the south with unobstructed southern views to La Jolla. Extensive decks and patios take full advantage of the ocean front location combining the finest in indoor/outdoor living. Taking eight years to design and construct, attention was paid to every detail to create arguably the most extraordinary home on the most unique lot in Southern California.his bluff-top estate features just under 6,000 sq ft of luxurious interior living complemented by extensive use of windows, lift and slide doors and terraces that seamlessly blend indoor/outdoor living and capture dramatic, sweeping views of the coastline. Offered at $29,000,000

Eric Iantorno and Associates are among the top advertising agents at one of the top real estate brokerages in San Diego. Pacific Sotheby’s International Realty and Eric Iantorno are synonymous with the coastal San Diego real estate market. Together they have built a reputation as the market leaders in San Diego luxury real estate.

For more information about Pacific Sotheby’s International Realty’s Equestrian Division contact Roblee Valentine, 858.437.4778, roblee.valentine@sothebysrealty.com or visit www.pacificsothebysrealty.com. For more information about the Del Mar National Horse Show visit http://delmarnational.com

PACIFIC SOTHEBY’S REALTY ANNOUNCES RECORD SALE IN RANCHO SANTA FE, CA

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April 7, 2017 (Rancho Santa Fe, CA) The Dalzell Group, of Pacific Sotheby’s International Realty, announces a sale in the highly coveted community of Rancho Santa Fe that represents one of the highest priced transactions since 2008.

Remarkably this transitional contemporary estate was on the market for just 32 days.  “While it’s a term that is often overused in real estate, this truly is a one of a kind home that luxury buyers are searching for in Rancho Santa Fe,” says Ryan Dalzell, of The Dalzell Group.  “There clearly is strong demand in the area for new construction that has this element of design and striking architecture.”

Set in a premier location, just a short walk from the historic Rancho Santa Fe Village and offering unobstructed views, this stunning Spanish designed property is loaded with contemporary features, and boasts the ultimate in indoor and outdoor living.  Pocketing lift and slide doors running the length of the Great Room showcase an outdoor oasis with vanishing edge pool and panoramic southern vistas allowing for entertaining on a grand scale.  From the front stone clad entry with honed limestone flooring and decorative water feature, to the clear storied windows that bathe the living space with an abundance of natural light showcasing the solid timber ceiling beams, no detail was overlooked in creating a luxurious, warm and open home that is remarkable in every way. Other high end amenities include rich distressed white oak floors, a dramatic floating fireplace, and state of the art chef’s kitchen with professional appliances and ample wine storage space.

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Rancho Santa Fe is well known for its pristine lifestyle, magnificent homes, upscale equestrian properties, the renowned Inn at Rancho Santa Fe, top dining and shopping, nationally recognized private schools as well as its prized Max Behr designed golf course at the exclusive Rancho Santa Fe Golf Club.“Of late, Rancho Santa Fe has experienced a resurgence of high-end buyers,” says Ryan Dalzell.  “It’s a community that offers a rich history, picturesque scenery, lots of space and privacy”.  Ryan adds that the buyers were originally looking for homes in the La Jolla area, but were immediately taken with this new luxury estate with 180-degree views and close proximity to the Village.

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The Dalzell Group is a family real estate team that has been representing San Diego buyers and sellers since 1992.  Jim Dalzell, a perennial Top 1% Producer among San Diego realtors throughout his career, partnered with his sons, Kevin, who was the listing agent, and Ryan, who heads the Luxury Marketing Program for the group.

According to Steve Games, Chairman of the Board, Pacific Sotheby’s International Realty, “It’s this kind of insight by our top teams at Pacific Sotheby’s Realty, who understand the shift in the luxury market and the desires of the modern buyer, that have propelled our company to achieve the number one market share in a community like Rancho Santa Fe.”

Pacific Sotheby’s International Realty has quickly become the market leader in the sale of luxury homes in San Diego County. With 22 offices in San Diego and North County, Pacific Sotheby’s International Realty offers exceptional service with years of experience and in-depth market knowledge combined with the resources and international reach of the Sotheby’s International Realty brand. For more information visit www.pacificsothebysrealty.com.  

Specialty Division Update: Luxury Auction Division

Pacific Sotheby’s International Realty, San Diego’s largest, privately owned luxury real estate company, has achieved significant success filling a much needed niche with luxury properties in Southern California. with their Luxury Auction Division. Headed by Executive Directors Anna Houssels and Brittany Hahn, the division offers clients exclusive access to a coveted and influential audience of targeted homebuyers along with sophisticated resources to provide additional marketing avenues that benefit sellers who have unique properties or situations.
 
In the six months since the Luxury Auction Division officially launched, Houssels and Hahn have already closed five large sales for their clients, ranging from a $2.5 million home to luxury properties of more than $10.6 million, a total of $40 million in all. The team, who have worked across Australasia, where auction is the standard method for selling for all levels of homes, are operating in partnership with Concierge Auctions to build business in San Diego.
 
“Through our Auction Division we are able to provide our clients an alternative to the traditional sales model allowing them to determine the sale date of their property and maximize their sale price by reducing the time on the market,” says Hahn. “Both my partner Anna Houssels and I have extensive experience assisting our clients in the search for “best buyer” for their home, whether on the auction floor or a sale that may result prior. The momentum, energy and exposure of auction provide high numbers of showings from qualified buyers.”    
 
Pacific Sotheby’s International Realty would like to see their Luxury Auction model become the leader in the country for luxury real estate auctions. The Division will represent properties at a variety of price points and is available to advise listing agents, not only at Pacific Sotheby’s Realty, on the benefits of the auction process in achieving success through  targeted and intense marketing campaigns and definitive end date that drives buyers to act.
 
“We are proud to be able to provide a process which accelerates the usual marketing and sale of a home. This approach provides an environment for buyers to compete against one another to ultimately determine the best price. Buyers appreciate the transparency and sellers value that they have an honest view of what the property is worth according to “real buyers” in the marketplace.  We bring out of area competition to the local market,” adds Houssels.
 
For more information about Pacific Sotheby’s International Realty’s Luxury Auction Division please contact 858.999.5340 or email brittany.hahn@sothebysrealty.com or anna.houssels@sothebysrealty.com.

Spring Is Here! Coronado Flower Show April 8 – 9

 

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While San Diego enjoys enviable weather all year long, there is something truly magical about this time of the year.  With Spring at our doorstep, the abundance of wildflowers now blooming on our local hills, and days of increasing sunshine, perhaps there is no better place to be than right here in America’s Finest City. To kick off  spring fling, we are happy to announce the arrival of the annual Coronado Flower Show.

Since 1922, this highly anticipated event is now the largest tented flower show in the nation. Located at Spreckels Park, the two day affair from April 8-9 includes lots of floral competitions, landscape displays, educational lectures and demonstrations, live music, entertainment, food, beer and wine garden with locally handcrafted beers, and of course, plenty of shopping opportunities.  Hosted by the Coronado Flower Association with support from the City of Coronado, this popular show highlights what a truly remarkable community this island town is.  With its small town hospitality, peaceful neighborhoods with charming homes, wonderful shops and boutiques, culinary attractions, not to mention some of the best beaches in San Diego county, there is something here for everyone.

And who can resist a home with a garden this time of year? Below is  just a small sampling of Pacific Sotheby’s International Realty’s listings in Coronado that boast the ultimate in beach living, yet also have exquisite gardens, courtyards or room to create your own private oasis.

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1043 Ocean Avenue, Coronado Known as the Spreckels Beach House, this oceanfront estate covers three lots totalling 19,000 square feet.  Designed by famed architect Harrison Albright in 1907, this property has been completely restored and boasts seamless indoor/outdoor living with enclosed courtyard, swimming pool and spa.  This piece of Coronado history set in  a beautiful and scenic ocean front location, is a masterpiece.

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921 G Avenue, Coronado Brand new construction scheduled to be completed in May 2017, here is an opportunity to design your own landscaping on this beautiful property located near the Village. With covered front and back patios as well as roof deck, this is an ideal family home or vacation getaway!

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624 1st Street,  Coronado –  White picket fence and all, this is the quintessential beach bungalow.  Restored to perfection, this craftsman’s cottage has 3 bedrooms, 2 ½ baths and sits on a large 8750 square foot corner lot with one of the most beautiful park like backyards on the Island. And the curb appeal? It’s straight out of Mayberry. With views of the bay and San Diego skyline, this home also offers room to expand.  Truly one of the most charming homes in the area.

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4 Spinnaker Way, Coronado –  Endless panoramic views from all levels of this custom 4 bed / 4.5 bath remodeled home completed in 2016. Sitting on 100+ ft. of direct water frontage with a one hundred foot private boat dock, the home is features brand new designer kitchen, quartzite counters, SS appliances, custom cabinets, designer prime-stock reclaimed teak flooring in the entire main level, and halls. Crows-nest loft/deck with 360 deg. views. The location, views, new rebuild, and privacy, make this home is a 10!

If you are interested in any of the above homes  in Coronado, or desire additional information about properties in Coronado, please contact Pacific Sotheby’s International Realty for your own private showing.  We specialize in the listing and marketing of  an outstanding portfolio of one of a kind homes for those looking beyond the ordinary.

 

Pacific Sotheby’s International Realty and World Housing partner to build homes in Tijuana, Mexico

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Pacific Sotheby’s International Realty has partnered with World Housing and New Story Charities, a 501c3 non-profit organization, to fund the building of 28 homes in one of the poorest communities in Tijuana, Mexico. Through Pacific Sotheby’s Realty’s ‘Agents of Change’ initiative, the company’s real estate agents will donate a portion of the commission from each closing with the goal of raising $300,000 in the next twelve months.

Pacific Sotheby’s International Realty chose to align with the World Housing organization and New Story Charities because of their commitment to providing homes to families living in slums in the developing world, fostering communities where families can thrive with safety, security, and access to the resources that change lives.

“The real estate industry is built on the belief that homeownership is the foundation that gives people the chance for a better life – it’s always been part of the American Dream,” according to Steve Games, Chairman, Pacific Sotheby’s International Realty. “We are very fortunate to have the opportunities that we do in our society and it is our responsibility to ensure that everyone, no matter where they are from, has access to the very basic need of shelter and security.”

Pacific Sotheby’s International Realty’s ‘Agents of Change’ was officially announced at the company’s annual meeting and was met with an overwhelming response from the agents who proudly opened their hearts agreeing to donate a portion of their commission on each home sale, matched by the company, directly to the campaign. “We asked our agents for a commitment of $10 per closing, hands went up and then we heard, “I’ll donate $25,” “I’m in for $50,” “Put me down for $100,” and it went on and on,” says Games. “By the end of the meeting our agents committed to raising enough money to completely fund the entire project.”

The World Housing business model operates with completely separate overhead so there are no administrative costs, allowing 100% of the money raised to go directly to construction and materials costs. The organization is dedicated to working with local partners to train workers and buy locally sourced construction materials, to help stimulate local economies and teach skills in the process. “We see a greater impact for our donation where it really matters,” says Brian Arrington, CEO, Pacific Sotheby’s International Realty. “Each home costs under $6,000 and is given to families previously living on the streets. Once someone has a home, their life and the lives of those around them change exponentially… a roof provides stability and security. It’s a place to store things without fear of them being stolen and a place to sleep without fear of being mugged, raped, or killed. These homes are the first step in building the sense of self-worth and pride, and we are honored to be a part of this outreach.”

To learn more about Pacific Sotheby’s Realty’s Agents of Change’ program and see how you can get involved visit http://worldhousing.org/agentsofchange/ or http://www.pacificsothebysrealty.com

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PACIFIC SOTHEBY’S INTERNATIONAL REALTY ANNOUNCED AS TITLE SPONSOR OF OH! SAN DIEGO, A CITYWIDE ARCHITECTURE FESTIVAL SATURDAY-SUNDAY, MARCH 25TH AND 26TH 2017

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Pacific Sotheby’s International Realty is proud to announce that the company is the Title Sponsor for the 2017 Open House San Diego event (OH! San Diego.) Presented by the San Diego Architectural Foundation, OH! San Diego provides free behind-the-scenes access to over 40 of San Diego’s iconic buildings throughout Downtown, Bankers Hill and Barrio Logan. 

According to Maxine Ward, Director of San Diego Architectural Foundation (SDAF) this year’s event will attract record participation and feature architecture and design studios, museums, schools, hotels, high­-rises, and many SDAF Orchid award winners. Many of which boast innovative use of materials, repurposing of space, environmental sustainability and energy efficiency.

 The event will bring design aficionados from Southern California and nearby Mexico a rare — and free — opportunity for behind-the-scenes access to the city’s most iconic buildings and sites. “San Diego was chosen, along with New York and Chicago, to be one of the three official U.S. Open House Worldwide Cities and this an excellent opportunity to showcase the diverse commercial architecture our city affords,”says Brian Arrington, CEO, Pacific Sotheby’s International Realty.

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Every building has a story.

  • Want to learn how amazing buildings are designed? More than a dozen architecture studios will share their design process.
  • Are you a fan of historic architecture? Some of San Diego’s most iconic buildings will reveal their rich histories.
  • Interested in the newest buildings on the San Diego skyline? We have tours of recently completed projects and hard-hat tours.
  • Want to experience an Orchid winner in person? Visit during Open House and learn why these site won SDAF’s coveted award.

The details.

The participating sites are located in Downtown San Diego, Barrio Logan and new for 2017 – Bankers Hill. Most sites are open from 10am – 4pm, but some have limited hours. Most sites offer open access or self-guided tours. Some offer regularly scheduled guided tours on a first come, first served basis. Others require advance reservations. All are FREE!

Review the 47 sites along with their descriptions, images, addresses and opening hours. A souvenir printed event guide with a map and site descriptions is available at city library branches and at various other locations around town. The event guide is also available for pdf download. Sites requiring advance reservations are accepted NOW!

 

OH! Talks

Broaden your OH! San Diego experience by attending talks given by architects, designers, planners and other experts during the weekend. No reservations required.

When | Saturday March 25
Where | The Auditorium at San Diego Central Library | 330 Park Blvd.

10:30 AM        VICTORIA THORNTON | Open House Worldwide Founder

11:00 AM        JAN HORN | Executive Director, Architectural Division, Pacific Sotheby’s International Realty
San Diego Residential Architecture, Then and Now.

11:30 AM        DIANE KANE, PhD | Architectural Historian and Preservation Planner

1:30 PM        JIM DAWE | Chair of Californians for Literacy and Community Libraries

1:45 PM        ROB WELLINGTON QUIGLEY, FAIA | Architect of San Diego Central Library
How the Design of the Library Represents San Diego’s Past, Present and Future.

2:30 PM        HOWARD BLACKSON | Urban Designer
Cultivating a San Diego Vernacular.

When | Saturday March 25 & Sunday March 26
Where | Carrier Johnson + CULTURE | 1301 Third Ave.

12:30 PM    CASEY MAHON | Designer
The Impacts of Technology on Architecture.

Printed event guide with a map and site descriptions will be available at city library branches and various other locations around town. For complete details visit:  www.sdarchitecture.org/program/openhouse  and visit us on Facebook at www.facebook.com/pacificsir for continued updates!