Fall Open House Showcase Successful for Pacific Sotheby’s Realty’s Agents and their Clients


If you were out home shopping in San Diego this past weekend, you may have noticed a sea of blue and white Pacific Sotheby’s International Realty Open House signs lining the streets in just about every neighborhood in the county.  November 4th and 5th, 2017 was the date of Pacific Sotheby’s International Realty’s bi-annual Open House Showcase and nearly 200 properties participated in the weekend event.

The Open House Showcase was heavily promoted through print and online advertising as well as social media, which served to further increase awareness and drive a high volume of traffic to the open listings. 

The weekend proved to be a great success for several agents and their clients. In Mission Hills, Agent Ryan Dick, received multiple calls leading to an accepted offer on his listing from the Open House Showcase print advertising push. La Jolla Agent Karen Hickman received an offer from a client of fellow Pacific Sotheby’s International Realty Agent Randy Swisher during her open house. In Carmel Valley, Dan Conway and his team received multiple offers on their open house listings and the Edwards Homes Team put their Carlsbad listing into escrow. Similar stories from Pacific Sotheby’s Realty agents were echoed all around the county, many of those who participated said that they developed a substantial number of new clients and several offers were submitted over the Showcase weekend.

“Historically open houses were a way for buyers to explore neighborhoods and have questions answered about the community and schools,” says Brian Arrington, Chairman, Pacific Sotheby’s Realty.  “With the detailed information that is available online, more and more buyers are coming to open-houses pre-qualified and ready to purchase.”

The next “official” Pacific Sotheby’s International Realty Open House Showcase is not scheduled until Spring 2018, however the company holds between 50-75 listings open every weekend. “Our Realtors understand the value that open houses play as part of a comprehensive real estate marketing plan.” adds Arrington.




Open House Showcase Reinforces the Importance of Open Houses with a Splash of Creativity


On November 4th and 5th, 2017 Pacific Sotheby’s International Realty held their bi-annual Open House Showcase. Nearly 200 properties, from Coronado to Carlsbad, La Jolla to La Mesa and just about every neighborhood in between and all around participated in the weekend event. The Showcase was heavily promoted through print and online advertising as well as social media, which served to further increase awareness and drive a high volume of traffic to the open listings.


Open houses are a valuable part of an agent’s overall marketing program, while some are straightforward, for others it’s necessary to think outside of the box. Take for example, the exquisite estate listed by Pacific Sotheby’s International Realty agent Gary Wildeson.  Wildson

This stunning, one level property located at 7030 Caminito De Conejos in Rancho Santa Fe, is the ideal home for equestrians. Gary understood that it was important to showcase the wonderful amenities such as the 4 stall barn, fully finished with Douglas Fir T&G siding on the inside and cedar lap siding on the outside, comfort stalls, Loddon wall enclosure, Tack room, Storage Room, Feed Room as well as laundry and bath, covered hay area, automatic waterier and fly spray system, not to mention its ideal location within the Rancho Santa Fe Covenant and its’ extensive trail system.

“I’m always looking for ways to enhance a home’s exposure to the market and get as many agents and potential buyers to see it as possible,” says Gary.   “Since this was an equestrian property, I wanted to highlight its unique features.”


To accomplish this Wildeson, along with the team at Pacific Sotheby’s  Sotheby’s Realty’s Equestrian Division, hosted an open house featuring Equestrian expert Marie Medosi, who gave two Dressage Exhibitions at the property’s 168 foot fenced riding arena.  Marie, has worked extensively with Olympians Christine Traurig and Sue Blinks and her mentor and coach is Olympian Guenter Seidel who has represented the US in three Olympics.  Visitors were invited to watch her as well as ask questions and gather more information about this beautiful display.  A catered lunch was also offered.

“All of our marketing efforts, including open houses, are constantly being redefined to stay fresh and ahead of the market. Having Marie there to showcase her talents, and all this property offers, turned out to be a fun way to spend the afternoon,” added Wildeson.

The open house was a not only well attended, but created generous word of mouth in the real estate market. The good news?  This stunning estate is currently under contract.  Not a bad way to spend an afternoon at all!

Open House Showcase October 22nd and 23rd!

This weekend is Pacific Sotheby’s International Realty’s Open House Showcase! From North County all the way to Downtown San Diego, there are some pretty spectacular listings to check out! Join us!

Oscar Party Open House Showcases Glamorous La Jolla Property

Sothebys Oscars 2_16-1

While the celebrity’s walked the red carpet in Los Angeles, Pacific Sotheby’s International Realty’s Patricia Kramer & Associates hosted their own pre-Oscar open house event to showcase a classic mid-century home in La Jolla. Guests enjoyed music, champagne and dessert, and even left with their very own Oscar “Swag Bag” provided by Dr. Mani of La Jolla Laser Clinic.

 “This property evokes classic Beverly Hills glamour and we thought throwing an Oscar party would be the perfect way to showcase the home to neighbors and potential buyers,” says Patricia Kramer, Pacific Sotheby’s International Realty.


With views of the stunning Pacific Ocean, this family beach compound is perfectly situated, just steps from the renowned La Jolla Beach and Tennis Club and famed beaches at La Jolla Shores. The property, located at 7956 Avenida Alamar, features five en-suite bedrooms, a great room, formal living and dining rooms, a custom kitchen, wine closet, pool/spa, private patios and lush gardens.

“Holding event-style open houses helps buyers see homes in a different light compared to traditional open houses,” according to Cathleen Shera, Realtor with Patricia Kramer & Associates at Pacific Sotheby’s International Realty. “Buyers have the opportunity to see a real home brimming with life and energy, and it helps them picture living in the home themselves.”


Pictured, from left to right: Danielle Ferris, Cathleen Shera, PSIR Chairman Steve Games, Patricia Kramer, Barbara Maguire, Yirui Chen.

Patricia Kramer & Associates consists of Patricia Kramer, Cathleen Shera, Barbara Maguire, Rebecca Wood, Kathleen Connor and Danielle Ferris. For more information about 7956 Avenida Alamar, please call 858.945.4595 or patricia.kramer@sothebysrealty.com


Home of the Week – Cardiff – Open House Sat, Nov 14 and Sun, Nov 15, 1-4pm

1_1275 Rubenstein Ave. Cardiff, CA 92075

1275 Rubenstein Avenue, Cardiff By The Sea, CA 92007

An elegant, luxurious home with a total remodel completed in 2015. This property is the pinnacle of the desirable Composer District of Cardiff by the Sea.

3_1275 Rubenstein Ave -

Rich hardwood floors, elegant crown molding throughout, and rare Shivakashi granite from India in the kitchen, wine and laundry room.

6_1275 Rubenstein Ave -

Vaulted ceilings, designer paints and custom lighting are just some of the abundant special touches this home offers.

1_1275 Rubenstein Ave -

Ranch Style One Story living with the master bedroom and an additional three bedrooms on the main level.

3_1275 Rubenstein Ave. Cardiff, CA 92075

In addition, a 2nd level In-law suite or office with a balcony with ocean and sunset views.

9_1275 Rubenstein Ave -

All this on a 13,300 square foot, peaceful and private lot!

8_1275 Rubenstein Ave -

Location! Location! Location! Ocean breezes and close to everything!! Very close to Swami’s Beach, restaurants, and parks.

The seller will entertain offers between $2,388,000 – $2,688,000.

Listing agent: Ann-Margret Nagel, Pacific Sotheby’s International Realty, 858.829.9483­, annmargret.nagel@sothebysrealty.com

Home Of The Week – Open House Saturday, 11/7 from 1-4PM

Location: Escondido, California    Price: $1,299,000 to $1,349,000

A generous piece of paradise is displayed in this builder’s luxury showcase custom home in Canyon View Estates. This home was designed to capture the spectacular views from every room while also creating a sense of privacy and serenity.  Designed by Architect Jay Foltz  and built by BIA award winning master builder Mike Bowling.

This 4950 square foot, six bedroom/six bathroom home is a solar-owned estate and features a gourmet, slab-granite, designer kitchen with stainless steel appliances.

Designed for easy living, master bedroom and bathroom, guest room, office, kitchen, great room and dining room are all located on the main floor. Newly updated, luxurious bathroom complements the spectacular master bedroom with high-ceilings, fireplace and outdoor patios to soak in the views.

The home features a billiard/bonus room & wet-bar, salt water pool, outdoor kitchen and a fruit tree grove! The oversized four car garage has plenty of room for all your toys!


Listing agent: Joseph Hathaway, Pacific Sotheby’s International Realty, (619) 302-0778, joseph.hathaway@sothebysrealty.com

Visit the full listing.