If you were out home shopping in San Diego this past weekend, you may have noticed a sea of blue and white Pacific Sotheby’s International Realty Open House signs lining the streets in just about every neighborhood in the county. November 4th and 5th, 2017 was the date of Pacific Sotheby’s International Realty’s bi-annual Open House Showcase and nearly 200 properties participated in the weekend event.
The Open House Showcase was heavily promoted through print and online advertising as well as social media, which served to further increase awareness and drive a high volume of traffic to the open listings.
The weekend proved to be a great success for several agents and their clients. In Mission Hills, Agent Ryan Dick, received multiple calls leading to an accepted offer on his listing from the Open House Showcase print advertising push. La Jolla Agent Karen Hickman received an offer from a client of fellow Pacific Sotheby’s International Realty Agent Randy Swisher during her open house. In Carmel Valley, Dan Conway and his team received multiple offers on their open house listings and the Edwards Homes Team put their Carlsbad listing into escrow. Similar stories from Pacific Sotheby’s Realty agents were echoed all around the county, many of those who participated said that they developed a substantial number of new clients and several offers were submitted over the Showcase weekend.
“Historically open houses were a way for buyers to explore neighborhoods and have questions answered about the community and schools,” says Brian Arrington, Chairman, Pacific Sotheby’s Realty. “With the detailed information that is available online, more and more buyers are coming to open-houses pre-qualified and ready to purchase.”
The next “official” Pacific Sotheby’s International Realty Open House Showcase is not scheduled until Spring 2018, however the company holds between 50-75 listings open every weekend. “Our Realtors understand the value that open houses play as part of a comprehensive real estate marketing plan.” adds Arrington.