Fall Open House Showcase Successful for Pacific Sotheby’s Realty’s Agents and their Clients

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If you were out home shopping in San Diego this past weekend, you may have noticed a sea of blue and white Pacific Sotheby’s International Realty Open House signs lining the streets in just about every neighborhood in the county.  November 4th and 5th, 2017 was the date of Pacific Sotheby’s International Realty’s bi-annual Open House Showcase and nearly 200 properties participated in the weekend event.

The Open House Showcase was heavily promoted through print and online advertising as well as social media, which served to further increase awareness and drive a high volume of traffic to the open listings. 

The weekend proved to be a great success for several agents and their clients. In Mission Hills, Agent Ryan Dick, received multiple calls leading to an accepted offer on his listing from the Open House Showcase print advertising push. La Jolla Agent Karen Hickman received an offer from a client of fellow Pacific Sotheby’s International Realty Agent Randy Swisher during her open house. In Carmel Valley, Dan Conway and his team received multiple offers on their open house listings and the Edwards Homes Team put their Carlsbad listing into escrow. Similar stories from Pacific Sotheby’s Realty agents were echoed all around the county, many of those who participated said that they developed a substantial number of new clients and several offers were submitted over the Showcase weekend.

“Historically open houses were a way for buyers to explore neighborhoods and have questions answered about the community and schools,” says Brian Arrington, Chairman, Pacific Sotheby’s Realty.  “With the detailed information that is available online, more and more buyers are coming to open-houses pre-qualified and ready to purchase.”

The next “official” Pacific Sotheby’s International Realty Open House Showcase is not scheduled until Spring 2018, however the company holds between 50-75 listings open every weekend. “Our Realtors understand the value that open houses play as part of a comprehensive real estate marketing plan.” adds Arrington.

 

 

 

Open House Showcase Reinforces the Importance of Open Houses with a Splash of Creativity

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On November 4th and 5th, 2017 Pacific Sotheby’s International Realty held their bi-annual Open House Showcase. Nearly 200 properties, from Coronado to Carlsbad, La Jolla to La Mesa and just about every neighborhood in between and all around participated in the weekend event. The Showcase was heavily promoted through print and online advertising as well as social media, which served to further increase awareness and drive a high volume of traffic to the open listings.

 

Open houses are a valuable part of an agent’s overall marketing program, while some are straightforward, for others it’s necessary to think outside of the box. Take for example, the exquisite estate listed by Pacific Sotheby’s International Realty agent Gary Wildeson.  Wildson

This stunning, one level property located at 7030 Caminito De Conejos in Rancho Santa Fe, is the ideal home for equestrians. Gary understood that it was important to showcase the wonderful amenities such as the 4 stall barn, fully finished with Douglas Fir T&G siding on the inside and cedar lap siding on the outside, comfort stalls, Loddon wall enclosure, Tack room, Storage Room, Feed Room as well as laundry and bath, covered hay area, automatic waterier and fly spray system, not to mention its ideal location within the Rancho Santa Fe Covenant and its’ extensive trail system.

“I’m always looking for ways to enhance a home’s exposure to the market and get as many agents and potential buyers to see it as possible,” says Gary.   “Since this was an equestrian property, I wanted to highlight its unique features.”

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To accomplish this Wildeson, along with the team at Pacific Sotheby’s  Sotheby’s Realty’s Equestrian Division, hosted an open house featuring Equestrian expert Marie Medosi, who gave two Dressage Exhibitions at the property’s 168 foot fenced riding arena.  Marie, has worked extensively with Olympians Christine Traurig and Sue Blinks and her mentor and coach is Olympian Guenter Seidel who has represented the US in three Olympics.  Visitors were invited to watch her as well as ask questions and gather more information about this beautiful display.  A catered lunch was also offered.

“All of our marketing efforts, including open houses, are constantly being redefined to stay fresh and ahead of the market. Having Marie there to showcase her talents, and all this property offers, turned out to be a fun way to spend the afternoon,” added Wildeson.

The open house was a not only well attended, but created generous word of mouth in the real estate market. The good news?  This stunning estate is currently under contract.  Not a bad way to spend an afternoon at all!

Pacific Sotheby’s International Realty’s Open House Showcase Reinforces the Importance of Open Houses in Today’s Market

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In these days of modern technology and virtual reality, Realtors are often asked if Open Houses are still a valuable marketing tool for sellers. The answer is…YES!

“Our Realtors develop a comprehensive marketing plan for their clients and open houses are one of the pieces of the overall marketing strategy that help to increase exposure for their listings,” according to Brian Arrington, CEO, Pacific Sotheby’s International Realty.  

Open houses bring traffic to the home with the general premise that more traffic leads to better exposure, which in turn leads to a quicker sale. By removing one of the marketing strategies, you can still sell the house, but may be limiting your buyer pool.

On May 6th and 7th, 2017 Pacific Sotheby’s International Realty held their bi-annual Open House Showcase. Over 170 properties, from Coronado to Carlsbad, La Jolla to La Mesa and just about every neighborhood in between and all around participated in the weekend event. The Showcase was heavily promoted through print and online advertising as well as social media, which served to further increase awareness and drive a high volume of traffic to the open listings. 

“In the past, open houses were a way for buyers to explore neighborhoods and have questions answered about the community and schools,” adds Arrington. “Now with the information that is available online, buyers are coming ready to see specific homes, many are already pre-qualified by their lender and ready to make that offer.”

Pacific Sotheby’s International Realty’s Open House Showcase proved to be a great success for several agents over the weekend. Many of those who participated said that they developed a substantial number of new clients and several offers were submitted. One of those offers was made between the clients of Pacific Sotheby’s Realty agents, Kathleen Connor and Barbara Maquire, representing the seller and Katie Hawkes, representing the buyer, all Realtors with the Rancho Santa Fe office.  According to Connor “Katie’s clients were driving around and getting familiar with the neighborhood and stopped to tour our open house. Katie joined and after a warm visit with them, we received an offer and were under contract within three hours of the open house ending on Sunday.  We also received a firm backup offer from the Open House.  Our sellers are thrilled at the traffic and energy created by the Open House Showcase for their property.

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While the next Open House Showcase will take place in the Fall of 2017, Pacific Sotheby’s International Realty agents understand the importance of holding their listings open as often as possible.  Each Friday the company publishes an Open House Magazine with a directory for the weekends’ open houses. The Open House Magazine can be found by visiting www.facebook.com/PacificSIR/ or the Pacific Sotheby’s Realty Extraordinary Living Blog at www.pacificsothebysrealty.com . 

 

 

 

Open House Showcase October 22nd and 23rd!

This weekend is Pacific Sotheby’s International Realty’s Open House Showcase! From North County all the way to Downtown San Diego, there are some pretty spectacular listings to check out! Join us!