PACIFIC SOTHEBY’S REALTY ANNOUNCES RECORD SALE IN RANCHO SANTA FE, CA

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April 7, 2017 (Rancho Santa Fe, CA) The Dalzell Group, of Pacific Sotheby’s International Realty, announces a sale in the highly coveted community of Rancho Santa Fe that represents one of the highest priced transactions since 2008.

Remarkably this transitional contemporary estate was on the market for just 32 days.  “While it’s a term that is often overused in real estate, this truly is a one of a kind home that luxury buyers are searching for in Rancho Santa Fe,” says Ryan Dalzell, of The Dalzell Group.  “There clearly is strong demand in the area for new construction that has this element of design and striking architecture.”

Set in a premier location, just a short walk from the historic Rancho Santa Fe Village and offering unobstructed views, this stunning Spanish designed property is loaded with contemporary features, and boasts the ultimate in indoor and outdoor living.  Pocketing lift and slide doors running the length of the Great Room showcase an outdoor oasis with vanishing edge pool and panoramic southern vistas allowing for entertaining on a grand scale.  From the front stone clad entry with honed limestone flooring and decorative water feature, to the clear storied windows that bathe the living space with an abundance of natural light showcasing the solid timber ceiling beams, no detail was overlooked in creating a luxurious, warm and open home that is remarkable in every way. Other high end amenities include rich distressed white oak floors, a dramatic floating fireplace, and state of the art chef’s kitchen with professional appliances and ample wine storage space.

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Rancho Santa Fe is well known for its pristine lifestyle, magnificent homes, upscale equestrian properties, the renowned Inn at Rancho Santa Fe, top dining and shopping, nationally recognized private schools as well as its prized Max Behr designed golf course at the exclusive Rancho Santa Fe Golf Club.“Of late, Rancho Santa Fe has experienced a resurgence of high-end buyers,” says Ryan Dalzell.  “It’s a community that offers a rich history, picturesque scenery, lots of space and privacy”.  Ryan adds that the buyers were originally looking for homes in the La Jolla area, but were immediately taken with this new luxury estate with 180-degree views and close proximity to the Village.

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The Dalzell Group is a family real estate team that has been representing San Diego buyers and sellers since 1992.  Jim Dalzell, a perennial Top 1% Producer among San Diego realtors throughout his career, partnered with his sons, Kevin, who was the listing agent, and Ryan, who heads the Luxury Marketing Program for the group.

According to Steve Games, Chairman of the Board, Pacific Sotheby’s International Realty, “It’s this kind of insight by our top teams at Pacific Sotheby’s Realty, who understand the shift in the luxury market and the desires of the modern buyer, that have propelled our company to achieve the number one market share in a community like Rancho Santa Fe.”

Pacific Sotheby’s International Realty has quickly become the market leader in the sale of luxury homes in San Diego County. With 22 offices in San Diego and North County, Pacific Sotheby’s International Realty offers exceptional service with years of experience and in-depth market knowledge combined with the resources and international reach of the Sotheby’s International Realty brand. For more information visit www.pacificsothebysrealty.com.  

Pacific Sotheby’s International Realty Attends Global Networking Event

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Fifty-two representatives from Pacific Sotheby’s International Realty participated in the 2016 Sotheby’s International Realty Affiliates Global Networking Event, which brought together over 2,000 network members from more than 35 countries and territories worldwide.

The dynamic three-day event, which was held May 16-18, 2016, at the luxurious Wynn Hotel in Las Vegas, Nevada, provided a unique opportunity for Sotheby’s International Realty’s global network of brand representatives, brokers, owners, managers, sales associates and marketing professionals to come together to collaborate, learn, inspire and celebrate the success of their brand and the global real estate industry.

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 “The Sotheby’s International Realty Global Networking Event provides our office an incredible opportunity to connect, exchange ideas and forge relationships with industry professionals across the globe,” said Brian Arrington, CEO, Pacific Sotheby’s Realty. “Our sales professionals find the event extremely useful to help build their business, develop referrals, drive new leads to their listings and promote the San Diego market on a global scale.”

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Presentations from Sotheby’s International Realty’s top brand executives including Phillip White, President and CEO, Sotheby’s International Realty and Fran Santangelo, Senior Vice President of Global Operations, Sotheby’s International Realty, provided highlights on the success of the brand’s growth in the global market and the opportunities to come.

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Wendy Purvey, Chief Marketing Officer, Sotheby’s International Realty, underlined the brand’s new advertising campaign focused on the message of “Embracing the Moment” as well as new and exclusive media partnerships – including exciting programs with the Wall Street Journal and Apple TV.

Leading Rancho Santa Fe Real Estate Broker, K. Ann Brizolis, Pacific Sotheby’s International Realty was invited by Wendy Purvey to speak during the general session.  Brizolis spoke to the audience of 2,400 attendees about the power of the Sotheby’s International Real Estate brand and shared her experiences during her 27 year career in San Diego/Rancho Santa Fe.  Her “journey” has led her to partner with the leading luxury real estate brand in the world. Brizolis was incredibly honored to have been selected by Wendy to introduce her before the 2,000+ crowd.

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Attendees were also given the opportunity to participate in a multitude of interactive breakout sessions covering topics from sales and negotiation strategies, utilizing new technologies, media and marketing, and leveraging the unique relationship with the Sotheby’s Auction House. Several of Pacific Sotheby’s Realty agents were also chosen to be part of panels discussing their strategies for success in the San Diego market.

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While the saying “what happens in Vegas, stays in Vegas” may apply usually apply, Pacific Sotheby’s International Realty representatives who attended the Global Networking Event believe that perhaps a better saying is “what happened at the 2016 GNE in Vegas, will go global!”

Sotheby’s International Realty Announces the Launch of their 2016 Marketing Program

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Pacific Sotheby’s International Realty listing in La Jolla, California

Sotheby’s International Realty recently announced the brand’s 2016 Marketing Strategy, the foundation of which is focused on content and customization to reach and engage homebuyers. The brand is committed to developing and curating content, with a heavy focus on video and delivering it in an ‘omnichannel’ approach in order to create and maintain global brand recognition and awareness.

Following the launch of the redesigned Sotheby’s International Realty web site in 2015 (SIR.com), which was built to showcase the network’s listings in an immersive and visual way; the approach to the 2016 marketing program was created with more of an editorial focus, while allowing consumers to research across a variety of platforms.

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Home page video on SIR.com

“Our 2016 marketing plan was designed with a strategic focus on the consumer, while maintaining our global reach,” said Wendy Purvey, chief marketing officer of Sotheby’s International Realty Affiliates LLC. “Sotheby’s International Realty is dedicated to providing consumers with what they want, when they want it and where, and we are doing so by providing more content, video, and mobile integration than ever before, increasing our exposure to real estate intenders around the world.”

Sotheby’s International Realty will readily deliver its content through a variety of platforms such as its distinguished media partners, in both print and online, including: The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell, and Elle Décor, as well as the Google Display Network and Apple. In addition, the brand will share custom content on its newly-redesigned website, sothebysrealty.com, as well as its Extraordinary Living blog and across its rapidly growing social media channels.

The brand also will continue to work with Sotheby’s to produce Art & Home, the literary collaboration launched in 2014, designed to engage readers with sophisticated content related to the art and real estate worlds. The magazine consists of eight regional editions and has a distribution rate of 250,000 worldwide.

“The editorial focus of the 2016 marketing program will enable our agents to effectively reach homebuyers across the globe using a wide variety of platforms,” says Brian Arrington, CEO, Pacific Sotheby’s International Realty. “It’s all about connecting to clients and marketing properties in a way that is both engaging and user centric.”