Fall Open House Showcase Successful for Pacific Sotheby’s Realty’s Agents and their Clients

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If you were out home shopping in San Diego this past weekend, you may have noticed a sea of blue and white Pacific Sotheby’s International Realty Open House signs lining the streets in just about every neighborhood in the county.  November 4th and 5th, 2017 was the date of Pacific Sotheby’s International Realty’s bi-annual Open House Showcase and nearly 200 properties participated in the weekend event.

The Open House Showcase was heavily promoted through print and online advertising as well as social media, which served to further increase awareness and drive a high volume of traffic to the open listings. 

The weekend proved to be a great success for several agents and their clients. In Mission Hills, Agent Ryan Dick, received multiple calls leading to an accepted offer on his listing from the Open House Showcase print advertising push. La Jolla Agent Karen Hickman received an offer from a client of fellow Pacific Sotheby’s International Realty Agent Randy Swisher during her open house. In Carmel Valley, Dan Conway and his team received multiple offers on their open house listings and the Edwards Homes Team put their Carlsbad listing into escrow. Similar stories from Pacific Sotheby’s Realty agents were echoed all around the county, many of those who participated said that they developed a substantial number of new clients and several offers were submitted over the Showcase weekend.

“Historically open houses were a way for buyers to explore neighborhoods and have questions answered about the community and schools,” says Brian Arrington, Chairman, Pacific Sotheby’s Realty.  “With the detailed information that is available online, more and more buyers are coming to open-houses pre-qualified and ready to purchase.”

The next “official” Pacific Sotheby’s International Realty Open House Showcase is not scheduled until Spring 2018, however the company holds between 50-75 listings open every weekend. “Our Realtors understand the value that open houses play as part of a comprehensive real estate marketing plan.” adds Arrington.

 

 

 

Dana Whittaker Elected to Second Term as NSDCAR Director

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Pacific Sotheby’s International Realty would like to congratulate Dana Anderson Whittaker, Manager for the company’s Carlsbad office, on her election to serve for the second term as an NSDCAR Director for the Central Coast.

Dana is a strong advocate for NSDCAR and strongly believes that the Association is committed to helping brokers and agents build, expand and protect their business. “I love being able to serve our industry and our community,” says Whittaker. “Getting involved and giving back to your profession by helping others will lift you up, inspire you and open doors to meet the right people who can help you.” 

Pacific Sotheby’s International Realty’s Carlsbad office is located at 5825 Avenida Encinas, Suite 101/102, Carlsbad, California 92008. Office telephone 858.777.9817.

 

Dana Whittaker Profiled by NSDCAR

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She Knows How it Feels to be Scared

You might know Dana Whittaker who is serving as a 2017 NSDCAR board member representing the South Coast District. She is in her second year on the board. “Getting involved and giving back to your profession by helping others will lift you up, inspire you and open doors to meet the right people who can help you,” Dana said. “I wouldn’t have my position today if it wasn’t for NSDCAR.”

Dana serves as Carlsbad Sales Manager for Pacific Sotheby’s International Realty. She has a true passion for coaching and consulting agents, teams and sales offices. She is certified as an Advanced Professional Coach by Quantum Leap Leadership. Many of Dana’s clients have become some of the most successful agents in the industry.

But did you know that Dana, in her 20s, sold animal hospital architectural services when she lived in Las Vegas? “I worked as a hostess at various conventions, and modeled a bunch of different things, from surf apparel to sunglasses,” Dana said. “One of my favorites was a veterinarian convention and an architect hired me to talk to vets about building animal hospitals. The vets would walk into our booth and try to trick me and stump me with questions, but I had read the brochures and I knew the answers, which helped the architect get more business.”

Dana moved to San Diego at age 7. She graduated from Helix High School (class of 1992) and from San Diego State University with a bachelor’s degree in English. In 1998, she moved to Las Vegas with some friends. A year or so later, a friend recommended enrolling in a real estate school. “My intention was to learn about real estate so I could make money as an investor and not get ripped-off by agents,” Dana said. “Instead I became a sales agent and did very well at the start until 9/11 happened (on Sept. 11, 2001). Overnight, everything changed. The market came to a screeching halt. People in our office, which had been the number two Century 21 office in the world, were now struggling to make their house and car payments without escrows closing.”

Then, one day, Dana went home and found a notice of default tacked to her front door. “I know how it feels to be scared, I’ve been there at the lowest point,” she said. “I decided right then that I would do whatever it takes to make it in this business. Excellence is not an act, but a habit. So, I made cold calls and pounded the pavement in high heels in 120-degree weather and eventually saved my house. It was several months later, in February 2002, when I finally got my next closing.”

A few years later, in 2009, the recession hit, not long after Dana had decided to go into real estate coaching on a full-time basis. “The Vegas real estate market tanked again and that time I used survival skills I learned from my step-dad, who had served as a Navy Seal,” Dana said. “It was hard, but I helped our agents get their lives back. Some of them reinvented themselves with REO and short sales. Others were able to build new foundations for themselves. It wasn’t easy, but we made it through with a warrior mindset.”

In April 2011, Dana and husband Chris moved to San Diego to be closer to family. They got married in Maui, Hawaii. “It was supposed to be just a vacation, but then Chris proposed on Saturday and, four days later, we got married barefoot on the beach at sunset, it was beautiful,” Dana said. Today, Dana and Chris are raising two children, a son age 10 and daughter age 5.

After arriving in San Diego, Dana worked as a vice president for an independent brokerage in Carlsbad. There, she helped grow the office from 30 to about 100 agents, and increase sales by 431 percent over two years. In June 2016, she joined Pacific Sotheby’s International Realty. “I work today with an extraordinary local team of people who are passionate about real estate and generously support our agents,” Dana said.

Dana is a strong advocate for NSDCAR. “First and foremost, our Association puts the interests of the brokers and agents as the top priority,” she said. “We are committed to doing the right thing, even when it’s unpopular. There is a willingness to do whatever it takes to help agents build, expand and protect their business.”

Pacific Sotheby’s International Realty Celebrates Opening of New Carlsbad Office

 

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On Wednesday, September 28, 2016, Pacific Sotheby’s International Realty celebrated the grand opening of their new Carlsbad office located at 5825 Avenida Encinas. The celebration included an official ribbon cutting ceremony with special guest Carlsbad Mayor Matt Hall as well as office tours, raffle prizes, hors d’oeuvres & beverages.

“Pacific Sotheby’s International Realty is thrilled to be open and growing in Carlsbad,” says Dana Whittaker, Carlsbad Office Manager, Pacific Sotheby’s Realty. “Carlsbad is an incredible beach city with a close-knit family feel with a strong economy due to local industries focused on life sciences, action sports, clean technology and information and communications technology. We look forward to representing Carlsbad, Oceanside, Vista and San Marcos area home buyers and sellers with extraordinary service, experience and the global marketing power of the Sotheby’s International Realty brand.”

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Pacific Sotheby’s Realty Regional Manager Don Conley, Carlsbad Mayor Matt Hall, Carlsbad Office Manager Dana Whittaker, Pacific Sotheby’s Realty President Nyda Jones-Church, Pacific Sotheby’s Realty CEO Brian Arrington

The 7,400 square foot contemporary office is designed to offer agents and clients a light, bright, high-energy space in a highly visible and easily accessible location. The office utilizes the latest in technology and marketing along with a supportive management and staff, offering agents an exceptional work environment.

Pacific Sotheby’s International Realty’s Carlsbad office serves the areas of Carlsbad, La Costa, San Marcos, Oceanside and Vista. The office has already attracted some of the area’s top agents who are excited to provide their clients and the community with the world-renowned services and luxury market expertise of the Sotheby’s International Realty brand.

Pacific Sotheby’s International Realty provides its agents and their clients with extensive marketing programs and targeted local, national and international media partnerships to ensure a successful property sales experience. The company offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the company’s property listings. In addition, the partnership with Sotheby’s auction house promotes real estate referral opportunities with auction house clientele.

For a personal tour of the new Carlsbad office or to find out more about the opportunities to join the Pacific Sotheby’s International Realty team, please contact Dana Whittaker, 760.618.1460, dana.whittaker@pacificsothebysrealty.com

To view all the photos from the Grand Opening Celebration click here: PSIR Carlsbad Grand Opening

Pacific Sotheby’s International Realty Opens New Carlsbad Office

 

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Pacific Sotheby’s International Realty, San Diego’s largest locally owned real estate company, continues its expansion in San Diego’s North County with the opening of a new office in Carlsbad.

Located at 5825 Avenida Encinas, the 7,400 square foot contemporary office is designed to offer agents and clients a light, bright, high-energy space in a highly visible and easily accessible location. The office utilizes the latest in technology and marketing along with a supportive management and staff, offering agents an exceptional work environment.

“The growth in business, cultural and entertainment attractions coupled with the natural beauty of both the coastal and inland areas of Carlsbad and the surrounding communities, have created an influx of new and affluent homebuyers,” according to Don Conley, Branch Manager, Pacific Sotheby’s Realty. “We are thrilled to offer the world-renowned services and luxury market expertise of our brand here and look forward to contributing to the growth and development of the community.”

The new Carlsbad office will serve the areas of Carlsbad, La Costa, San Marcos, Oceanside and Vista. Conley has already attracted some of the area’s top agents to the office who look forward to the benefits the Pacific Sotheby’s International Realty brand offers for their business and their clients.

Pacific Sotheby’s International Realty provides its agents and their clients with extensive marketing programs and targeted local, national and international media partnerships to ensure a successful property sales experience. The company offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the company’s property listings. In addition, the partnership with Sotheby’s auction house promotes real estate referral opportunities with auction house clientele.

For a personal tour of the new Carlsbad office or to find out more about the opportunities to join the Pacific Sotheby’s International Realty team, please contact Don Conley, 858.922.7501 or don.conley@sothebysrealty.com  

Pacific Sotheby’s International Realty celebrates record sales and growth in 2015 and forecasts continued expansion in 2016

 

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Pacific Sotheby’s International Realty, San Diego’s largest locally-owned and operated real estate firm, continued to experience unprecedented growth in San Diego County during 2015, closing out the year with a 31.7% increase in sales volume over the previous year, by far the greatest growth among the top five real estate companies in the county.

 

Pacific Sotheby’s International Realty maintained the highest market share in several key communities across San Diego County and ranked as the number one company, among San Diego’s large real estate firms, for most per agent transactions. The company continued its office expansion, adding several key associates and locations across the county bringing its 2015 numbers to over 500 agents in 23 offices.

“2015 was a great year for Pacific Sotheby’s International Realty, our sales volume exceeded our expectations and has positioned us for another amazing year ahead,” says Brian Arrington, CEO, Pacific Sotheby’s International Realty. “Our continued growth is a combined result of the hard work of our experienced agents, the power of the Sotheby’s International Realty brand and our extensive local, national and global marketing efforts.”

During the past twelve months, Pacific Sotheby’s International Realty continued to increase their footprint in San Diego County by expanding with offices in the Inland Corridor, Rancho Santa Fe and Carlsbad.

 

  • In February 2015, Pacific Sotheby’s International Realty launched their Architectural Division, offering clients distinctive representation and specialized marketing strategies needed to effectively sell historic and contemporary architect-designed properties.
  • Zillow veteran, Chris Crocker, joined Pacific Sotheby’s International Realty as its Chief Operating Officer in 2015, to help drive further company expansion and enhance the company’s online media strategy.
  • Pacific Sotheby’s International Realty was recognized by the San Diego Business Journal as one of San Diego’s Fastest Growing Private Companies as well as one of San Diego’s Largest Private Companies and was named San Diego’s Best Real Estate Company in 2015 by San Diego’s Best Union Tribune’s Readers Poll. Additionally the San Diego Association of REALTORS (SDAR) awarded Pacific Sotheby’s Realty’s Broker of Record, Rick Hagen the 2016 Broker of the Year Award of Excellence and Pacific Sotheby’s Realty’s General Manager, Mike Marmion received the 2016 Manager of the Year Award.

“Our company has experienced rapid growth by continuing to attract top agents who recognize the importance of the brand’s global marketing reach, technology tools and professional environment,” says Steve Games, Chairman of the Board, Pacific Sotheby’s International Realty. “It’s simple, when you have the very best on your team, you give them the very best.”

Several of Pacific Sotheby’s International Realty’s top agents attribute their growth and success during 2015 to the vast marketing and referral programs offered. Realtor K. Ann Brizolis, K. Ann Brizolis & Associates at Pacific Sotheby’s International Realty believes, “the association with Sotheby’s International Realty and the truly dynamic and innovate marketing platform they provide has been a tremendous asset to my clients and has helped our team lead the local luxury market while providing the ultimate combination of local strength, showcased on an international stage.”

“When I joined Pacific Sotheby’s International Realty I already knew the power of the Sotheby’s International Realty brand. The most respected name in luxury real estate comes with perks that have helped me gain more clients and created real connections to get our client’s properties sold,” says Seth O’Byrne, The O’Byrne Team at Pacific Sotheby’s Realty. “Having the local leadership of Brian Arrington, Steve Games and Nyda Jones-Church has resulted in a level of personal drive that is nearly unstoppable. Combining the local leadership with the global innovation of the brand has created a powerful company that simply cannot be matched by any other local brokerage in San Diego.”

New office locations set to open in 2016 are already in the works, including the new premier flagship office located at the iconic 1111 Prospect Street location in the heart of La Jolla, California, as well as in San Diego’s North County with the expansion of the Carlsbad and Del Mar offices.

 

“This is an exciting time for our company and residential real estate in San Diego,” adds Games. “The biggest real estate change in San Diego history is coming and it will redefine San Diego’s residential real estate landscape.”

 

Pacific Sotheby’s Realty is comprised of over 500 agents in 23 offices throughout San Diego County. Pacific Sotheby’s Realty’s listings are marketed on sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and their clients benefit from the association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. The Sotheby’s International Realty luxury network has 17,000 sales associates located in approximately 800 offices in 61 countries and territories worldwide and has established itself as a leading brokerage specializing in the luxury market niche but proudly serving all property types and price points.