Specialty Division Update: Luxury Auction Division

Pacific Sotheby’s International Realty, San Diego’s largest, privately owned luxury real estate company, has achieved significant success filling a much needed niche with luxury properties in Southern California. with their Luxury Auction Division. Headed by Executive Directors Anna Houssels and Brittany Hahn, the division offers clients exclusive access to a coveted and influential audience of targeted homebuyers along with sophisticated resources to provide additional marketing avenues that benefit sellers who have unique properties or situations.
 
In the six months since the Luxury Auction Division officially launched, Houssels and Hahn have already closed five large sales for their clients, ranging from a $2.5 million home to luxury properties of more than $10.6 million, a total of $40 million in all. The team, who have worked across Australasia, where auction is the standard method for selling for all levels of homes, are operating in partnership with Concierge Auctions to build business in San Diego.
 
“Through our Auction Division we are able to provide our clients an alternative to the traditional sales model allowing them to determine the sale date of their property and maximize their sale price by reducing the time on the market,” says Hahn. “Both my partner Anna Houssels and I have extensive experience assisting our clients in the search for “best buyer” for their home, whether on the auction floor or a sale that may result prior. The momentum, energy and exposure of auction provide high numbers of showings from qualified buyers.”    
 
Pacific Sotheby’s International Realty would like to see their Luxury Auction model become the leader in the country for luxury real estate auctions. The Division will represent properties at a variety of price points and is available to advise listing agents, not only at Pacific Sotheby’s Realty, on the benefits of the auction process in achieving success through  targeted and intense marketing campaigns and definitive end date that drives buyers to act.
 
“We are proud to be able to provide a process which accelerates the usual marketing and sale of a home. This approach provides an environment for buyers to compete against one another to ultimately determine the best price. Buyers appreciate the transparency and sellers value that they have an honest view of what the property is worth according to “real buyers” in the marketplace.  We bring out of area competition to the local market,” adds Houssels.
 
For more information about Pacific Sotheby’s International Realty’s Luxury Auction Division please contact 858.999.5340 or email brittany.hahn@sothebysrealty.com or anna.houssels@sothebysrealty.com.

Pacific Sotheby’s International Realty’s Auction Division Presents Casa Dall’ Oceano

One of the most desirable beachfront properties on the market, Casa Dall’ Oceano, is scheduled for auction on November 17, 2016. Located at 9 Strand Beach Drive within the guard-gated Strand at Headlands luxury community, Casa Dall’ Oceano is an oceanfront dream home with custom floor-to-ceiling windows and gorgeous ocean views from every angle. The 10,279-square-foot property, in the final phase of completion, is ready for your choosing of fixtures and finishes to your own personalization. Boasting five bedrooms, six bathrooms, a theatre room, indoor driving range, infinity-edge pool and spa, a teen lounge, and poolside patio. Residents of this new-construction home will enjoy access to “The Strand” Beach Club, located minutes from the property, with VIP privileges at the Ritz Carlton, Laguna Niguel.

4-08-23-38-3838Casa Dall’ Oceano is hands down one of the most significant and exciting oceanfront opportunities offered for sale in Southern California,” according to Craig Lotzof, The Lotzof Group, Pacific Sotheby’s International Realty. “Not only is this a new construction home with direct beach access, but the winning bidder will be able to customize the space to their preference in mere months versus the years it would take to build this mansion from scratch. This is an exclusive home set within an equally exclusive community – the auction should not be missed.”

9 Beach Strand Drive | Dana Point, CA | Luxury Real EstatePacific Sotheby’s International Realty’s Auction Division offers clients exclusive access to a coveted and influential audience along with sophisticated resources to provide additional marketing avenues that benefit sellers who have unique properties or situations.  “We feel privileged to have the opportunity to represent our clients in the luxury auction sales process.  We are enthusiastic about the number of showings and interest we have generated in less than 3 weeks on this fabulous property and feel confident that our result on the auction floor will far surpass our clients expectations. It is a pleasure to work alongside our talented listing agents, Craig Lotzoff & Marc Lotzoff of the Lotzoff Team and assist them with this cutting edge sales strategy,”  says Anna Houssels and Brittany Hahn, Executive Directors, Auction Division, Pacific Sotheby’s International Realty.

9 Beach Strand Drive | Dana Point, CA | Luxury Real EstatePreviously listed for $25.995 million, the property will sell without reserve on November 17, 2016. Listed by  Craig and Marc Lotzof of The Lotzof Group, Pacific Sotheby’s International Realty  in cooperation with Pacific Sotheby’s International Realty’s  Auction Division and Concierge Auctions. Daily open house from 1-4 pm. Please contact Jack Hoyt 646.265.1485 to schedule an appointment.

Significant Sale: Landmark Estate in Rancho Santa Fe, California

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One of the most iconic homes in Rancho Santa Fe, California, is officially off the market. 16270 Via De La Valle, also known as “Hacienda de las Palmas,“ was sold a short time after it was listed with Seth O’Byrne of Pacific Sotheby’s International Realty. K. Ann Brizolis and Jennifer J. Janzen-Botts, also of Pacific Sotheby’s International Realty, represented the buyer. The sale, which is the highest sales price in Rancho Santa Fe in 2016, further reinforces Pacific Sotheby’s International Realty’s position as the leading local force in San Diego luxury real estate.

“It is an incredible honor to have played a role in this historic sale,” says O’Byrne. “Being part of an internationally recognized and respected brand with such a strong local marketing presence has enabled me to provide my clients with unmatched opportunities for success.”

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The majestic estate, which spans over 16,000 square feet of living space, offering nearly six private acres of understated Southern California luxury, has long been recognized as one of the most historically and geographically significant properties in San Diego.

“I have been intimately familiar with the property for many years and it was truly wonderful to have represented the buyer, in collaboration with my associate, Jennifer Janzen-Botts,” said Brizolis. The Hacienda is one of the most iconic homes in The Ranch and we are delighted to welcome the new family who love the home and have a true appreciation for the beauty of the landscape and the amenities the property offers. We appreciate the opportunity to have assisted them in fulfilling their lifelong real estate dream.”

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According to Steve Games, Chairman of the Board, Pacific Sotheby’s International Realty, to achieve the most significant sale this year in the Rancho Santa Fe market required an innovative and all-encompassing approach. “Our marketing team encouraged the owners to incorporate the sophisticated resources of Sotheby’s International Realty in partnership with Concierge Auctions, the world’s most recognized luxury auction company.”

Recently, Pacific Sotheby’s International Realty launched its in-house Auction Division, led by Brittany Hahn and Anna Houssels, providing additional marketing avenues to benefit sellers who have unique properties or situations that may not fit the mold of the traditional real estate model.