FOCUS ON TECHNOLOGY: CURATE by Sotheby’s International Realty

Local homebuyers can now envision life in a new house – all within a smartphone app. This is just one of the many high-tech ways that Pacific Sotheby’s International Realty is helping clients buy and sell properties.

CURATE by Sotheby’s International Realty is the first real estate-branded augmented reality (AR) app that allows consumers to visualize a home as their own before purchase, thereby curating the homebuying experience. By taking virtually staged images from a flat, 2D screen into the house itself through the power of AR, Sotheby’s International Realty is transforming the home buying and selling experience for agents and consumer. Once a new home is purchased, Curate can be used to help a new homeowner, through augmented reality, design and purchase furnishings for their new home.

Use of new technology has become increasingly important to cater to a large portion of today’s market: Millennials, who make-up half of on-demand consumers and have a projected worth of $24 trillion by 2020, according to a report by UBS investment banking company.

The Sotheby’s International Realty brand has always been a leader when it comes to adopting new technologies in the real estate industry. From high-resolution photography and high-definition videography on our website, to 3D and Virtual Reality Tours with Matterport and now Curate, Pacific Sotheby’s International Realty utilizes every high-quality media available coupled with cutting-edge technology to ensure our clients and our agents the best experience possible.

Download Curate on Google Play and the APP Store.

Colby Arrington, PSIR Marketing

Director, Communications & Public Relations Pacific Sotheby's International Realty carrington@pacificsir.com | www.pacificsothebysrealty.com

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