Pacific Sotheby’s International Realty agents have access to a variety of new, best-in-class marketing and technology tools, offering their clients an unrivaled advantage in the real estate marketplace.

Agents within the Sotheby’s International Realty network now have access to a variety of top-rated and exclusive apps through Current by Sotheby’s International Realty®, a newly developed marketing suite of technology tools developed in tandem with Sotheby’s International Realty®’s affiliated companies and independent sales associates to benefit their businesses and clients. 

Current by Sotheby’s International Realty enables agents at Pacific Sotheby’s International Realty to customize the state-of-the-art suite to fit their business and client needs, which provides a distinctive and competitive edge in the market. 

“These tools offer an amazing benefit that allows our agents to curate a personalized marketing experience that best serves their clients while also allowing them to increase their productivity, set themselves apart, and get ahead in today’s real estate market,” says Wendy Purvey, chief strategy officer, Pacific Sotheby’s International Realty.  

Eighteen apps are available within the marketing suite, including:

  • Curate – the ground-breaking home-staging app for agents and clients, which implements virtual reality 
  • Cloze – a pioneering integrated customer relationship management app
  • ActivePipe – an advanced email marketing platform with easy automation and personalization
  • Design Vault – an ad builder tool available solely to Sotheby’s International Realty agents, producing high-quality print and digital graphics 

Pacific Sotheby’s International Realty supports over 1,000 elite real estate professionals in 32 offices throughout Southern California, making the firm one of the largest Sotheby’s International Realty franchises in the brand’s global network. The firm’s listings are marketed on pacificsothebysrealty.com and the sothebysrealty.com global website. In addition to the referral opportunities and expanded exposure generated from this source, both its brokers and clients benefit from an association with Sotheby’s auction houses and worldwide Sotheby’s International Realty marketing programs. 

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