Pacific Sothebyâ€™s International Realty, SanÂ Diegoâ€™s fastest growing residential real estate brokerage*, announced realÂ estate industry veteran Chris Crocker is joining as the companyâ€™s new ChiefÂ Operating Officer.
Crocker brings more than 20 years of experience in the real estate industryÂ and will be responsible for driving further company expansion and enhancingÂ the online media strategy. Crocker previously worked for Zillow, theÂ nationâ€™s leading real estate website. â€œIn the face of our amazing growth weÂ needed to augment our leadership capacity,â€ says Steve Games, Chairman ofÂ the Board, Pacific Sothebyâ€™s Realty. Nyda Jones-Church, one of the ownersÂ of the company, and the former COO, has advanced to the role of President.
Crockerâ€™s arrival at Pacific Sothebyâ€™s International Realty comes at a timeÂ when the real estate industry continues to evolve in a digital direction. WithÂ the hiring of Crocker, the company looks to dramatically expand its competitiveÂ edge in this arena.
â€œWe are thrilled to have a seasoned veteran, with extensive online marketingÂ experience, join our team,â€ says Brian Arrington, CEO & Founding Partner,Â Pacific Sothebyâ€™s International Realty. â€œChrisâ€™s real estate media experienceÂ will advance our goal to provide the most comprehensive marketing servicesÂ available to our agents and their clients.â€
At Zillow, Crocker oversaw national broker advertising and strategic partnerships.Â Prior to Zillow, Crocker served as a Regional Vice President forÂ Coldwell Banker Residential Brokerage overseeing operations and marketingÂ for the South-Western U.S. region.
â€œOur company has experienced rapid growth by continuing to attract topÂ agents who recognize the importance of our brandâ€™s global marketing reach,Â technology tools and professional environment,â€ says Games. â€œOur goal isÂ always to actively pursue success by embracing new technologies and strategiesÂ and Chrisâ€™ leadership as COO will allow us to continue our success inÂ the digital arena.â€
Crocker recognizes that mobile technology has revolutionized how consumersÂ find and sell homes and savvy consumers are looking for comprehensive onlineÂ marketing campaigns to maximize the exposure of their property to a wider audience.Â â€œAs the fastest growing brokerage in San Diego*, Pacific Sothebyâ€™s Realty
is the ideal marriage of global marketing reach coupled with technology and theÂ most professional agents in the business,â€ said Crocker.Â â€œIâ€™m excited to join the team at Pacific Sothebyâ€™s Realty as
we raise the bar to offer the most comprehensive online
marketing programs for our clients.â€
Crocker has previously served on the Board of Directors and Strategic PlanningÂ and Finance Committee for the California Association of Realtors. HeÂ has been a frequent speaker at real estate conferences addressing the impactsÂ of technology and transparency on the real estate industry.
A Southern California native, Crocker is a graduate of the UCLA AndersonÂ School of Management Executive Program.
*Pacific Sothebyâ€™s Realty increased sales revenue by over $20 million in 2014 from 2013, the highest of any San Diego real estate brokerage.