In February 2018, just over four months ago, Pacific Sotheby’s International Realty acquired HOM Sotheby’s International Realty based in Orange County. With 12 new offices, this acquisition has extended Pacific Sotheby’s International Realty reach north from the Mexican border along the Southern California coast into Orange County, and to the east into the booming resort towns of Palm Springs, Indian Wells and La Quinta.
George Rider, Managing Director/Desert Region at Pacific Sotheby’s International Realty and current President of the Palm Springs Regional Association of Realtors, is excited about the energy of the new ownership and added opportunities to improve their client’s experience when buying or selling a home.
“As we started our rebranding process in March,” Rider says, “we received a very positive reaction from the public. We are now a company that operates solely to support our agents and promotes an enhanced level of productivity by making sure our listings are visible in the most effective way possible.” In fact, as an affiliate of Sotheby’s International Realty, the global leader in luxury real estate, Pacific Sotheby’s International Realty properties gain worldwide exposure the moment the property is listed. With Palm Springs and the surrounding desert communities in hot demand by local and international buyers, Rider says Pacific Sotheby’s International Realty’s homes receive unsurpassed exposure, having a huge impact on how long a client’s property is on the market.
“Consumers in our market can expect to see a well branded and highly visible marketing platform,” he says. “Historically, Palm Springs attracts those with their sights on a second home as well as those who are planning for their retirement and investment opportunities. We know how to match buyers with their ideal home.”
What defines a well run real estate marketing campaign?
It’s all about exposure. Clients can expect to see unparalleled and innovative marketing programs including sales materials, strategic and personalized content across multiple platforms, video content, cutting-edge international and local advertising and an active online presence, including social media that will drive consumers to the listing.
“There is a true commitment from Pacific Sotheby’s International Realty to deliver maximum results to each and every client, whether they are buying or selling a property,” says Rider. “Our agents are as enthusiastic as ever to continue our company’s exceptional service whether it’s finding the right buyer or securing the ideal home that supports a client’s lifestyle.”
The Coachella Valley remains popular with homebuyers who come to the area to soak in the mild winter climate and natural beauty. Offering affordable housing options, Palm Springs and nearby desert communities remain a top destination ensuring the real estate market will remain strong throughout 2018.
“While we continue to see buyers who search for homes to live in during the winter, we are also seeing a slight trend toward a younger demographic,” says Rider. “Our growing economy and a grand scale of new development provide a landscape of healthy property values.” Rider sites that a new wave of restaurants, hotels and retail stores including growth in the arts, museum, and sculptures displayed around town, not only keeps visitors coming back but enhances the wonderful lifestyle of the desert’s full-time residents.
Welcome to Villa Paradiso, steeped in history, elegance and incomparably the last true luxury estate ever to be offered in Palm Springs. Nearly 4 acres of manicured grounds boasting stately cypress trees, hundreds of palm trees and the most commanding panoramic mountain views in the entire desert. This masterpiece was built for a Chicago Heiress in 1928 and has been lovingly restored while preserving its original Moorish architecture and integrity, including its 17 thick walls. Charlie Rich built the pool guest house for friend, Cary Grant, who named the estate Villa Paradiso for, as he said, it was all of that and more. Click here for more information about this listing.
This highly sought after Turnberry plan home overlooks the 17th fairway and green at Desert Horizons Country Club. Beautifully furnished and in pristine condition, this fine 3 bedroom, 3 bathroom home has many upgrades and improvements. Offered at $595,000. Click here to view listing.
This exquisite home offers one of the most breathtaking vistas in the coveted community of Tradition. Distinctively designed by the notable architectural firm, Zehran and Associates from Santa Barbara. This premier location on a quiet court affords the ultimate in privacy with an elevated home site that overlooks endless views of the lush golf course, rugged mountains and city lights. Click here to view listing.
Situated high up in Ironwood Country Club overlooking the 14th fairway of the north course, this uniquely engineered & artfully designed home offers a unique yet relaxed living space along with sensational fairway & mountain views. This home makes its statement. A feeling of openness from floor to ceiling with extraordinary finishes, custom millwork, unique stone surfaces & lighting adorn this custom home. Click here to view listing.