PACIFIC SOTHEBY’S REALTY ANNOUNCES RECORD SALE IN RANCHO SANTA FE, CA

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April 7, 2017 (Rancho Santa Fe, CA) The Dalzell Group, of Pacific Sotheby’s International Realty, announces a sale in the highly coveted community of Rancho Santa Fe that represents one of the highest priced transactions since 2008.

Remarkably this transitional contemporary estate was on the market for just 32 days.  “While it’s a term that is often overused in real estate, this truly is a one of a kind home that luxury buyers are searching for in Rancho Santa Fe,” says Ryan Dalzell, of The Dalzell Group.  “There clearly is strong demand in the area for new construction that has this element of design and striking architecture.”

Set in a premier location, just a short walk from the historic Rancho Santa Fe Village and offering unobstructed views, this stunning Spanish designed property is loaded with contemporary features, and boasts the ultimate in indoor and outdoor living.  Pocketing lift and slide doors running the length of the Great Room showcase an outdoor oasis with vanishing edge pool and panoramic southern vistas allowing for entertaining on a grand scale.  From the front stone clad entry with honed limestone flooring and decorative water feature, to the clear storied windows that bathe the living space with an abundance of natural light showcasing the solid timber ceiling beams, no detail was overlooked in creating a luxurious, warm and open home that is remarkable in every way. Other high end amenities include rich distressed white oak floors, a dramatic floating fireplace, and state of the art chef’s kitchen with professional appliances and ample wine storage space.

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Rancho Santa Fe is well known for its pristine lifestyle, magnificent homes, upscale equestrian properties, the renowned Inn at Rancho Santa Fe, top dining and shopping, nationally recognized private schools as well as its prized Max Behr designed golf course at the exclusive Rancho Santa Fe Golf Club.“Of late, Rancho Santa Fe has experienced a resurgence of high-end buyers,” says Ryan Dalzell.  “It’s a community that offers a rich history, picturesque scenery, lots of space and privacy”.  Ryan adds that the buyers were originally looking for homes in the La Jolla area, but were immediately taken with this new luxury estate with 180-degree views and close proximity to the Village.

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The Dalzell Group is a family real estate team that has been representing San Diego buyers and sellers since 1992.  Jim Dalzell, a perennial Top 1% Producer among San Diego realtors throughout his career, partnered with his sons, Kevin, who was the listing agent, and Ryan, who heads the Luxury Marketing Program for the group.

According to Steve Games, Chairman of the Board, Pacific Sotheby’s International Realty, “It’s this kind of insight by our top teams at Pacific Sotheby’s Realty, who understand the shift in the luxury market and the desires of the modern buyer, that have propelled our company to achieve the number one market share in a community like Rancho Santa Fe.”

Pacific Sotheby’s International Realty has quickly become the market leader in the sale of luxury homes in San Diego County. With 22 offices in San Diego and North County, Pacific Sotheby’s International Realty offers exceptional service with years of experience and in-depth market knowledge combined with the resources and international reach of the Sotheby’s International Realty brand. For more information visit www.pacificsothebysrealty.com.  

REALTOR Profile: The Lotzof Group

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As brothers growing up in South Africa, Marc and Craig Lotzof could not have imagined that one day they would create a multi-million dollar real estate team, assist over 900 buyers and sellers totaling over one billion dollars in sales (and counting) while working with one of a kind luxury properties and high end commercial developments in San Diego and the surrounding area. Yet for over 30 years, The Lotzof Group has been a powerful partnership in the Southern California real estate industry and in 2016, they took one step further in their already remarkable career by joining Pacific Sotheby’s International Realty, where they set a record with over $74 million dollars in sales last year alone.

With many successes in the last 12 months, perhaps the highlight in 2016 for The Lotzof Group was serving as the Buyer’s Agent on the highest priced sold home in La Jolla for 2016 at $15,000,000 dollars. The stunning oceanfront property had been off and on the market for several years until the Lotzof’s presented the right buyer for this Mediterranean style mansion. Other notable achievements for the year included:

* The highest home sale in downtown San Diego in nine years at $6,275,000.

* Highest priced for an unfinished home in Dana Point (fourth largest home sale in Orange County) at $11,200,000.

* 7th highest priced condo sale in La Jolla at $3,500,000.

However, not one to rest on their laurels, both Marc and Craig are looking forward to 2017.

“As excited as we are about what The Lotzof Group has achieved, we are firmly focused on continuing our hard work to make 2017 even better for our clients.” says Marc Lotzof.

Craig Lotzof agrees, “We are blessed to be working with homebuyers and sellers while showing some of the most significant properties in San Diego. From condos to castles, for every lifestyle, there is a home just waiting, and we find it for our clients.”

Moving to the United States in 1978, Marc graduated from the University of Houston with a degree in Psychology and Business and started his real estate career in 1985 before moving to San Diego three years later where he started The Lotzof Group. Craig joined his brother after earning an International Business degree from San Diego State University. Together they both graduated from the Real Estate Institute and hold several designations as well as serving as active members of the National Association of Realtors, the California Association of Realtors, the San Diego Association of Realtors and the La Jolla Brokers Association.

The brothers’ decision to join the internationally recognized Pacific Sotheby’s International Realty in January of last year has allowed them to expand their marketing and branding resources while still offering top caliber service that is personalized and tailored for their clients’ individual needs. Their expertise in research, attention to detail as well as their extensive knowledge of the San Diego market, has largely attributed to their success. Of course, it doesn’t hurt that Marc and Craig both love what they do, and their enthusiasm is contagious.

“While we take our jobs very seriously, it’s important to make the real estate experience as enjoyable and less stressful as possible,” says Marc. “We love coming to work every day and are proud of the team we have created. This is not just a job for us, it’s a passion.”

“We recognize that buying or selling a home is a big decision,” adds Craig, “We feel honored that our clients have trusted us which is why they remain loyal and refer business to us. That’s really what our company is all about.”

As real estate innovators earning the respect of their peers and clients alike, The Lotzof Group is a natural resource for anyone ready to call America’s Finest City home.

The Lotzof Group is based at Pacific Sotheby’s International Realty’s Global Headquarters located at 1111 Prospect Street, La Jolla and can be reached at 619.994.7653

Why Master Bedrooms Are Important To Today’s Home Buyers

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Home buyers today want a master bedroom that serves as a sanctuary and peaceful getaway from their non stop, often overwhelming  schedules.  Because we spend up to one third of our lives sleeping, it’s really no surprise that master bedrooms are given special attention from buyers who desire a spacious and elegant retreat, a place where they can see themselves spending restful time at the end of a long day.

While desired features vary from buyer to buyer, the overwhelming majority would like a master bedroom with his and her walk in closets as well as spa like master baths. Location is also important.  First floor master suites have gained in popularity over the years for a variety of reasons, particularly for those that desire more privacy, are parents of older children, or simply weary of navigating stairs throughout the day.  In fact, most home builders today say it’s more and more common to see plans with a master bedroom  on the main level, at every price point,  especially with the trend toward multigenerational living..

 

Pacific Sotheby’s International Realty has a large portfolio of one of a kind homes, with stunning master suites that go from warm and cozy, to luxurious and spacious.  Here are just a few of the hundreds of properties offered for sale today.

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1020 Prospect Street, Suite 302  A great way to greet the day! Just sixteen exclusive residences and four limited edition penthouses, make up Muse La Jolla . The renovation of this iconic building preserves the integrity of the architects’ original modernist vision while elevating the property to a whole new level that meets the expectations of modern luxury.

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7943 Sitio Vaquero, CarlsbadThis amazing home, complete with spectacular grounds and close proximity to top rated schools, offers wonderful open floor plan including master suite with built-ins as well as sitting area with fireplace and television. The attached master bathroom has large shower, spa tub and two oversized walk in closets.

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13940 Umbria Way, Poway – Architecture masterpiece with clean minimalist lines, not to mention a first floor master suite that could be featured in any magazine. With floor to ceiling windows boasting incredible views and leading to outdoor pool with water features and lounge areas, this breathtaking living space is truly a must see.

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5292 Avenida Maravillas, Rancho Santa Fe  Beautiful main level master suite with fireplace and sitting area that leads to tranquil patio in this stunning custom Provencal Farmhouse by Island Architects.  Ensuite spa like bath overlooks infinity salt water pool.

The Sotheby’s International Realty® Brand Achieved $95 Billion in Global Sales Volume for 2016

CNBC broke the news this morning that for 2016, the Sotheby’s International Realty Affiliates LLC affiliated brokers and sales professionals achieved approximately $95 billion in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions. 

“During a year when the words “slowdown” and “slump” were used to describe the luxury housing market, 2016 turned out to be a banner year for Sotheby’s International Realty.” – CNBC                                                                                                   

Global Growth

The Sotheby’s International Realty® brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.

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Outside the United States, the Sotheby’s International Realty brand achieved $10 billion in sales volume in 2016 and continued to expand into key markets. The brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro. The brand also expanded in the Asia-Pacific region through affiliations in Fiji and Shanghai and continued to grow in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.

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In the United States, the Sotheby’s International Realty brand achieved $85 billion in sales volume in 2016 and also added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country.  This past year witnessed continued significant growth by existing affiliate companies through talent attraction and mergers and acquisitions, most notably increasing the brand’s market presence in Lexington and Concord, Massachusetts, throughout southern Rhode Island and on the island of Kauai, Hawaii. The brand also entered several key new markets last year, namely: Gulf Shores, Alabama; Pittsburgh, Pennsylvania; and Virginia Beach, Virginia.

 Innovative Technology

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The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.Capture2

The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before. An alliance with Juwai.com was launched in 2016 that gives the Sotheby’s International Realty network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.

“CEO Philip White told CNBC in a recent interview that Sotheby’s makes “the consumer the real focus, and that’s important when you do business in the luxury space. We made a decision early on to provide the consumer a high level of exceptional service and true global exposure.”‘- CNBC

The Sotheby’s International Realty brand was the No. 1 real estate company represented in two of the six categories that comprise the annual REAL Trends/The Wall Street JournalTop Thousand” report. The Sotheby’s International Realty brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the Sotheby’s International Realty brand as a leader in luxury real estate sales.

Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website.  In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.  Each office is independently owned and operated.

Posted on February 27, 2017 via The Sotheby’s International Realty® Brand Achieved $95 Billion in Global Sales Volume for 2016 — Sotheby’s International Realty | Blog

Pacific Sotheby’s Realty’s Luxury Auction Division Profiled on Inman News

Recently, Steve Games, Chairman of the Board, Pacific Sotheby’s International Realty along with Anna Houssels and Brittany Hahn, who lead the new Luxury Auction Division at Pacific Sotheby’s International Realty spoke with Gill South from Inman News regarding the new future of Luxury Auctions in real estate.
The article below was published on DEC 28, 2016 by GILL SOUTH Staff Writer, Inman News.
 
How a $40M duo is leading a luxury auction brokerage branch 
2 real estate professionals take the high-profile marketing tactic to San Diego
 
Key Takeaways

  • Steve Games, chairman of Pacific Sotheby’s International Realty, has high hopes about his new auction division.
  • PSIR, the auction division and Concierge Auctions are compensated by a negotiated fee from the buyer in combination with a seller’s incentive.
  • The marketing and timing aspect of auction sales mean that luxury buyers are more inclined to move quickly.
The grand, revered auction rooms of Christie’s and Sotheby’s in London, Paris and New York — which sell millions of dollars of fine art, antiques and jewelry every year — are testament to the fact that the wealthy like the auction process.
They want to see who they are bidding against, for their purchase process to be transparent and sometimes public — though some bidders might be phoning in — and when they make the winning bid, they want to feel smart and triumphant. They like to win.
So it shouldn’t come as a surprise that the wealthy are receptive to buying and selling by auction when it comes to property — often a second, third or fourth home.
A two-woman auction team

Anna Houssels and Brittany Hahn

Australian-born Anna Houssels and Brittany Hahn, two real estate professionals who lead the new luxury auction division at Pacific Sotheby’s International Realty (PSIR) in San Diego, are making the most of this, closing five large sales in the last six months ranging from a $2.5 million home to luxury properties of more than $10.6 million, a total of $40 million in all.
The two-woman business team, who have worked across Australasia, where auction is the standard method for selling for all levels of homes, are operating in partnership with Concierge Auctions to build business in San Diego.
Concierge Auctions has a database of up to 375,000 luxury clients and top real estate agents all over the world to whom it markets high-end properties.
Steve Games, chairman of PSIR, has high hopes about his new auction division. He would like to see it be the leader in the country for luxury auctions.
“If we can make auction a success in San Diego and be the flag-wavers for it, that‘s what Pacific Sotheby’s International would like to do,” he said.
The auctions will feature properties at a variety of price points, although “always luxury in some way,” he added.
The luxury auction division is open to being the adviser to any listing agent, not only at Pacific Sotheby’s International Realty, he stressed.
“In a million-plus marketplace in San Diego, we are No. 1 — we are No. 1 because I tried with my luxury agents to sell everybody’s property. I believe in the cooperative brokerage system,” he noted.
Auction division works alongside listing agent
The PSIR arrangement is not disruptive to traditional buyer’s agents and listing agents, Games and his auction experts make clear. The auction process does not interfere in any way with the listing and selling agents’ original compensation agreement, as stated in their contract.
PSIR, the auction division and Concierge Auctions are compensated by a negotiated fee from the buyer in combination with a seller’s incentive, which typically ranges between 10 and 12 percent of the total purchase price.
Auction properties have accelerated marketing
Luxury properties have a tendency to sit on the market for too long, said Games.
By comparison, the luxury home up for auction is aggressively promoted for around four to five weeks — the intensified marketing campaign is local, international and domestic through online, social media and both local and international print media, and with open houses held between four and seven days a week, depending on the homes’ location.
A date is set for the auction so that buyers are not given a chance to procrastinate — auctions are held either at the property, at the brokerage offices or online, depending on the instructions from the seller.
There are two social events, often held during the evening, where potential bidders are encouraged to come and spend time at the property.
At the open houses and events, the listing agent, the Concierge Auctions project manager and both Houssels and Hahn are in attendance.
All this activity seeks to wake up buyers, said Houssels. And it works.
“What we have seen is a number of people come out of the woodwork who have known about a property but have been putting off taking action. Now they are stepping up — people are flying in from out of state as well as local people. It’s great to see that the auction is getting people to act,” she said.
The theater of a live auction can result in some excellent results. “We have seen some very emotional buyers. It really has created that fabulous competition, and it’s why auction is so exciting,” said Houssels.
Added Hahn: “The seller is so impressed when we tell them that 700 people have been through this house in the last three weeks, 18 people returned for another viewing and six people are doing due diligence. They understand that meeting the market is forcing buyers to compete.”
Games, in the real estate industry for 40 years, likes the way the auction process is more definite and clear-cut.
“One of the trying things about conventional sales is the counter offer process, so often it becomes a process where buyer and seller, using the real estate agent, are debating with each other,” he noted
What the auction does is keep the debate among the bidders — it allows them to fight it out among themselves.
Meanwhile, all the due diligence and inspections normally required in traditional transactions are completed and provided to the buyer prior to the auction, so everyone can proceed with a non-contingent sale.
“One of the biggest bonuses for the sellers is people are fully engaged. All the due diligence is done; you are not getting the wrong buyer tied up in escrow, and if that person falls out, you have to start again,” said Hahn.
Auction a possibility for the mainstream
Could the auction be for property at all levels?
Houssels and Hahn are in talks with the builder of a new apartment building to auction a number of condominiums, which will range in price between $400,000 and $700,000.
Due to the demographic of PSIR’s office locations, the majority of the auction business is the luxury market — however, this project would work well, said Hahn.
“To sum it up in a slogan, it’s ‘luxury at every level,’ and we like to showcase each individual project that we take on, regardless of price point, at the luxury level,” she said.
The association between auctions and distressed property in America has not been a problem for this luxury auction team.
Houssels is optimistic about 2017. “Because of the success of the last five auctions, we have caught the interest of sellers and agents. Brittany and I are very busy educating sellers and agents. We are very confident.”
Hahn added that they are also seeing people from previous auctions return for more.
“Once they get that first experience of an auction, they are encouraged and love the fact that it is so transparent,” she said.

Sotheby’s International Realty® Brand Leads National Rankings for Individual Sales Volume Category in REAL Trends/The Wall Street Journal Report

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Sotheby’s International Realty Affiliates LLC announced that the Sotheby’s International Realty® brand was the No. 1 real estate company represented in two of the six categories that comprise the 2016 REAL Trends/The Wall Street JournalTop Thousand.” The annual report ranks America’s top 1,000 residential real estate agents and teams based on 2015 annual sales volume and transaction sides, and the top 50 agents and top 50 teams on average sales price—making it a ranking of the top 1,100 nationwide.

The Sotheby’s International Realty brand claimed 45 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), including Brenda S. Powers and Elizabeth L. Sample in East Side Manhattan who tied for No.1 at $37.59 million. The brand also had the No. 1 Team on the Average Sales Price ranking; Drew Mandile and Brooke Knapp Team in Beverly Hills topped that list with an average sales price of $18.3 million. Locally in San Diego, Pacific Sotheby’s Realty Broker K. Ann Brizolis & Associates earned the number 98 spot on the list for 2016 Teams by Transaction Volume. This further establishes the strength of the Sotheby’s International Realty brand as a leader in luxury real estate sales.

“We are thrilled to see that the Sotheby’s International Realty brand is continuing to build off the momentum of the 2015 record-year,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC.  “Having the most sales associates represented in two categories of the REAL Trends/The Wall Street Journal rankings is a huge accomplishment and underscores how many of the top sales professionals are affiliated with the Sotheby’s International Realty brand.  I am so proud of the companies and the sales associates represented on this list.”

The Sotheby’s International Realty network currently has more than 19,000 affiliated independent sales associates located in approximately 845 offices in 63 countries and territories worldwide.  Sotheby’s International Realty listings are marketed on thesothebysrealty.com global website.  In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.  Each office is independently owned and operated.

The complete Thousand Top Real Estate Professionals list can be found on REAL Trends’ website, http://www.realtrends.com.

Sotheby’s International Realty Announces the Launch of their 2016 Marketing Program

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Pacific Sotheby’s International Realty listing in La Jolla, California

Sotheby’s International Realty recently announced the brand’s 2016 Marketing Strategy, the foundation of which is focused on content and customization to reach and engage homebuyers. The brand is committed to developing and curating content, with a heavy focus on video and delivering it in an ‘omnichannel’ approach in order to create and maintain global brand recognition and awareness.

Following the launch of the redesigned Sotheby’s International Realty web site in 2015 (SIR.com), which was built to showcase the network’s listings in an immersive and visual way; the approach to the 2016 marketing program was created with more of an editorial focus, while allowing consumers to research across a variety of platforms.

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Home page video on SIR.com

“Our 2016 marketing plan was designed with a strategic focus on the consumer, while maintaining our global reach,” said Wendy Purvey, chief marketing officer of Sotheby’s International Realty Affiliates LLC. “Sotheby’s International Realty is dedicated to providing consumers with what they want, when they want it and where, and we are doing so by providing more content, video, and mobile integration than ever before, increasing our exposure to real estate intenders around the world.”

Sotheby’s International Realty will readily deliver its content through a variety of platforms such as its distinguished media partners, in both print and online, including: The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell, and Elle Décor, as well as the Google Display Network and Apple. In addition, the brand will share custom content on its newly-redesigned website, sothebysrealty.com, as well as its Extraordinary Living blog and across its rapidly growing social media channels.

The brand also will continue to work with Sotheby’s to produce Art & Home, the literary collaboration launched in 2014, designed to engage readers with sophisticated content related to the art and real estate worlds. The magazine consists of eight regional editions and has a distribution rate of 250,000 worldwide.

“The editorial focus of the 2016 marketing program will enable our agents to effectively reach homebuyers across the globe using a wide variety of platforms,” says Brian Arrington, CEO, Pacific Sotheby’s International Realty. “It’s all about connecting to clients and marketing properties in a way that is both engaging and user centric.”