Pacific Sotheby’s International Realty Mentor Program Creates Successful Agents

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When Sharon McDonald joined Pacific Sotheby’s International Realty Mentor Program in the Del Mar office several years ago, led by Realtor and Luxury Fine Homes Specialist Jason Fogelman,  she knew immediately that her real estate career had reached a whole new potential.

“Anyone starting in real estate knows that it’s not all roses,” says McDonald, “It’s hard work, but participating in Pacific Sotheby’s International Realty’s Mentor Program, has given me all the tools, big and small, not to mention the support, so that I am beyond prepared to assist my clients throughout the entire transaction process.”

Fogelman agrees.  “Our goal is to create successful agents who will have a long, prosperous career.”  In 2015, according to Fogelman, he and his mentor team sold $48.2 million dollars in residential sales, $58 million in 2016 and are aiming for over $70 million in sales for 2017.  “We are not the only real estate agency to offer a Mentor Program, “ says Fogelman, “but I have no doubt we’re one of the most successful.”

Why is the Pacific Sotheby’s Realty Mentor Program so successful?  Research, repetition and accountability.  

“I’m constantly researching the local areas, from zip codes to neighborhoods, to floor plans, to type of homes,” says Fogelman.  “I’ve been able to define what has the fastest/highest turnover and point the new agents in that direction as well as teaching them to be open and direct with their sphere of influence.”  He adds that the Mentor Program creates a formal, structured path to find new clients.  “This is the hardest part of this job for a new agent, not to mentioned seasoned agents, finding clients.”

Of course, once a new client is found, the work only just begins.  Unlike many professions, real estate is ever changing from contracts, industry rules, regulations and local and state laws and governances.  McDonald says this is where the Mentor Program was especially helpful.  “This program was good at giving us a list and skill set to understand a process and sequence of events, even the emotional experiences that often happen throughout a transaction.  We are so prepared, we have memorized dates, have a clear and precise checklist, even down to simple etiquette that makes a difference to every client and the people we work with.”

According to an article in the June issue of The Atlantic magazine, mentorship programs often are unsuccessful because  many companies use old ideas of how jobs and careers work.  Fogelman says if he can start an agent on the right path from the start, doing what needs to be done that other agents are uncomfortable with, such as simply asking for business, they have a much stronger chance of sustaining a long career in real estate.  But Fogelman isn’t just one to talk to his agents, he also participates.  

“During the program,” says McDonald, “ Jason sat in all of our listing meetings, going  over sales materials, and made sure that we knew the property, neighborhoods, community, comparative  sales, and every piece of information so that we knew more about the home than the owner.”  Fogelman added, “I ride shotgun on every transaction in the mentor program.  If there is a problem, or a negotiation going sideways, I’m able to step in as the new agent’s seasoned partner, and problem solve to keep the transaction together or help with negotiations.”  

Pacific Sotheby’s International Realty offers several Mentor Programs throughout their offices, each led by successful and experienced agents and managers. For more information on the Mentor Program and joining the team at Pacific Sotheby’s International Realty, contact us at careers@pacificsir.com

Pacific Sotheby’s Realty’s Agents of Change Initiative: Selling Homes to Give Homes

First Home in Tijuana, Mexico Completed as Part of Pacific Sotheby’s Realty’s Agents of Change Initiative

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Pacific Sotheby’s International Realty announces the completion of construction on the first home in Tijuana, Mexico as part of the company’s Agents of Change initiative. The initiative which was announced earlier this year is a partnership between Pacific Sotheby’s International Realty, World Housing and New Story Charity, a 501c3 non-profit organization, to fund the building of homes in Salvatierra community in West Tijuana, Mexico.

Through the Agents of Change initiative, Pacific Sotheby’s International Realty’s agents committed to donating a portion of the commission from each closing with the goal of raising the funds needed to provide housing for 30 families living in one of the poorest communities in Tijuana.

The first home has just been completed and the dream of homeownership is now a reality for the Real family, Marybel (47), Armando (46), Karen (18) and Adrian (11). Marybel is a polio survivor, and she and her husband were also in a serious car accident four years ago that set the family back with additional heath complications and medical debt. The family applied to receive a home to help them improve their wellbeing and provide for a better life for their family.

Both World Housing and New Story Charity operate with completely separate overhead so there are no administrative costs, allowing 100% of the money raised to go directly to construction and materials costs. They are dedicated to working with local partners to train workers and buy locally sourced construction materials, to help stimulate local economies and teach skills in the process.

In order to qualify for a home, families apply and are selected by a vetting committee. Families chosen are required to volunteer for at least 6 months prior to receiving a home, assisting the local partner with their housing projects, youth development and community programs. The family is not required to pay rent for the home. This “pay it forward” method provides for community engagement far beyond the benefits of homeownership.

To date Pacific Sotheby’s International Realty agents have raised over $55,000 in donations and are scheduled to build a new home every other weekend throughout the year. The homes, which are each approximately 320 sq. ft, cost under $6,000 each to build. They are made of wood with a concrete foundation. Each home features a bathroom (septic), three windows, two doors and a loft space.

Pacific Sotheby’s International Realty believes that homeownership is the foundation that gives people the chance for a better life and that each of us has a responsibility to do what we can and give what we are able, to ensure that everyone, no matter where they are from, has access to the very basic need of shelter and security.

To learn more about Pacific Sotheby’s International Realty’s Agents of Change program and see how you can get involved visit http://worldhousing.org/agentsofchange/

Dana Whittaker Elected to Second Term as NSDCAR Director

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Pacific Sotheby’s International Realty would like to congratulate Dana Anderson Whittaker, Manager for the company’s Carlsbad office, on her election to serve for the second term as an NSDCAR Director for the Central Coast.

Dana is a strong advocate for NSDCAR and strongly believes that the Association is committed to helping brokers and agents build, expand and protect their business. “I love being able to serve our industry and our community,” says Whittaker. “Getting involved and giving back to your profession by helping others will lift you up, inspire you and open doors to meet the right people who can help you.” 

Pacific Sotheby’s International Realty’s Carlsbad office is located at 5825 Avenida Encinas, Suite 101/102, Carlsbad, California 92008. Office telephone 858.777.9817.

 

Pacific Sotheby’s International Realty Recognized on 2017 Real Trends/Wall Street Journal “The Thousand” as the Sotheby’s International Realty® Brand Tops Individual Sales Volume Category for Second Year in a Row

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Real Trends, in conjunction with The Wall Street Journal, just released its 2017  The Thousand list, a summary of America’s top 1,000 residential real estate agents and teams based on 2016 annual sales volume and transaction sides, and the top 50 agents and top 50 teams on average sales price—making it a ranking of the top 1,100 nationwide.

Pacific Sotheby’s International Realty is proud to announce that Realtors K. Ann Brizolis, of Pacific Sotheby’s Realty’s Rancho Santa Fe Office and Eric Iantorno of Pacific Sotheby’s Realty’s Del Mar office were both recognized for individual transaction volume.

“We are proud of the dedication that both Ann and Eric have for their profession, San Diego’s real estate market and above all, their clients,” says Brian Arrington, Chairman, Pacific Sotheby’s International Realty. “They continually utilize the local advertising and global media opportunities offered by our company and our brand and we have seen their business grow year over year.”

According to Steve Murray, president of Real Trends and publisher of The Thousand, the average U.S. real estate professional sold 8.6 homes in 2016 however the average agent ranked in The Thousand sold 192 homes.

Overall, the Sotheby’s International Realty® brand was the No. 1 real estate brand represented in two of the six categories that comprise the “The Thousand” for the second year in a row, claiming 46 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate brand. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category.

“Having a leading number of sales associates represented in two categories of the REAL Trends/The Wall Street Journal rankings is a testament to the strength of the Sotheby’s International Realty brand,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “In 2016, the average sales price accomplished by Sotheby’s International Realty was among the highest of any national real estate brand as evidenced by its achievement of $95 billion in global sales volume. This accomplishment is made possible by having top sales professionals affiliated with Sotheby’s International Realty and I am so proud of the companies and sales associates represented on this list and their contribution to the power of this brand.”

Pacific Sotheby’s International Realty is San Diego’s number one residential real estate firm comprised of over 500 agents in 22 office locations throughout San Diego County. Pacific Sotheby’s International Realty offers comprehensive real estate services supported by decades of experience, personalized service and local ownership and management in the San Diego real estate market. www.pacificsothebysrealty.com

The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide. Each office is independently owned and operated.

 

 

Update: Patriot Rally Event Brings Awareness and Raises Funds to Support Veterans Issues

PACIFIC SOTHEBY’S REALTY SPONSORS FILM SCREENING AND RALLY BRINGING AWARENESS TO THE STRUGGLES FACING VETERANS

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If you passed through downtown San Diego on Wednesday, March 31, 2017 just after 6pm, you may have witnessed a parade of individuals, sporting patriotic colors and holding flags of every size, marching through the streets toward San Diego Bay. The group was heading to a fundraising event aboard that USS Midway with the goal of increasing public awareness and support for several local San Diego Veterans organizations.

If you looked closer, you may have also seen a sea of Pacific Sotheby’s International Realty blue name badges worn by many of the marching flag holders. As a company Pacific Sotheby’s International Realty was the Premier Sponsor of the Patriot Rally and No Greater Love film screening, but it was as a family of co-workers that so many came together to show their support (and open their wallets) for the cause.

 

 

According to Dana Anderson, Carlsbad Office Manager, Pacific Sotheby’s Realty, “the march to the USS Midway, with everyone donning their red, white and blue and holding flags of every size, started the emotions. We are so polarized right now. This is not about politics. 22 soldiers and veterans commit suicide everyday. These are our brothers, sisters, kids, parents, family and friends. It’s not ok. This film seeks to start a conversation outside of the military sector and they need our help.”

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The Patriot Rally featured a special screening of the international award-winning military documentary No Greater Love aboard the flight deck of the USS Midway. The film explores combat deployment through the eyes of an Army chaplain who carried a camera in Afghanistan, capturing the gritty reality of war as well as the bond that is made among troops. The film shows the experience of war, but more importantly, helps viewers understand the personal struggles of soldiers.

The event also included the presentation of Colors provided by the JROTC Color Guard of Chaparral High School in Temecula, California, a special performance of the United States National Anthem by country singer Amy Scruggs and guided tours of the USS Midway.

All proceeds from the event benefited Angels of America’s Fallen, American Legion Post 416, USO San Diego and Operation Engage America, all local organizations that strive to help the families of the men and women of the U.S. Military, Veterans, and Gold Star families.

 

 “The heart of our community is our military, so many of us are Veterans or have family members, friends and co-workers who have served or are currently serving,” says Steve Games, CEO, Pacific Sotheby’s International Realty. “It is our responsibility as a community to connect with the members of our military and show our support and gratitude for their service and to reach out to the many who continue to face a hard battle upon returning to civilian life.”

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From Left to Right: Steve Games, CEO Pacific Sotheby’s Realty, Brian Arrington, Chairman Pacific Sotheby’s Realty, Nyda Jones-Church, President Pacific Sotheby’s Realty, Matthew Shillingburg, Event Co-Chair, MLB VIP Jim Leyritz, Trisha Marshall
Event Co-Chair, Justin Roberts, Producer No Greater Love

 Prior to the main event and film screening on the USS Midway, Pacific Sotheby’s Realty hosted a private VIP reception at the sales office of Savina by Bosa. The reception featured a talk from Chaplain Justin Roberts, Producer of the documentary No Greater Love and a silent auction that raised over $10,000 for the event.

San Diego is the first city to host this event. Similar rallies are planned across the nation, culminating board the USS Intrepid in New York harbor on September 11, 2017. To donate and for more information about the documentary “No Greater Love” visit visit http://www.nglfilm.org

To view all photos from the event click here: http://bit.ly/2sEu3kz

 

Pacific Sotheby’s International Realty and World Housing partner to build homes in Tijuana, Mexico

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Pacific Sotheby’s International Realty has partnered with World Housing and New Story Charities, a 501c3 non-profit organization, to fund the building of 28 homes in one of the poorest communities in Tijuana, Mexico. Through Pacific Sotheby’s Realty’s ‘Agents of Change’ initiative, the company’s real estate agents will donate a portion of the commission from each closing with the goal of raising $300,000 in the next twelve months.

Pacific Sotheby’s International Realty chose to align with the World Housing organization and New Story Charities because of their commitment to providing homes to families living in slums in the developing world, fostering communities where families can thrive with safety, security, and access to the resources that change lives.

“The real estate industry is built on the belief that homeownership is the foundation that gives people the chance for a better life – it’s always been part of the American Dream,” according to Steve Games, Chairman, Pacific Sotheby’s International Realty. “We are very fortunate to have the opportunities that we do in our society and it is our responsibility to ensure that everyone, no matter where they are from, has access to the very basic need of shelter and security.”

Pacific Sotheby’s International Realty’s ‘Agents of Change’ was officially announced at the company’s annual meeting and was met with an overwhelming response from the agents who proudly opened their hearts agreeing to donate a portion of their commission on each home sale, matched by the company, directly to the campaign. “We asked our agents for a commitment of $10 per closing, hands went up and then we heard, “I’ll donate $25,” “I’m in for $50,” “Put me down for $100,” and it went on and on,” says Games. “By the end of the meeting our agents committed to raising enough money to completely fund the entire project.”

The World Housing business model operates with completely separate overhead so there are no administrative costs, allowing 100% of the money raised to go directly to construction and materials costs. The organization is dedicated to working with local partners to train workers and buy locally sourced construction materials, to help stimulate local economies and teach skills in the process. “We see a greater impact for our donation where it really matters,” says Brian Arrington, CEO, Pacific Sotheby’s International Realty. “Each home costs under $6,000 and is given to families previously living on the streets. Once someone has a home, their life and the lives of those around them change exponentially… a roof provides stability and security. It’s a place to store things without fear of them being stolen and a place to sleep without fear of being mugged, raped, or killed. These homes are the first step in building the sense of self-worth and pride, and we are honored to be a part of this outreach.”

To learn more about Pacific Sotheby’s Realty’s Agents of Change’ program and see how you can get involved visit http://worldhousing.org/agentsofchange/ or http://www.pacificsothebysrealty.com

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The Sotheby’s International Realty® Brand Achieved $95 Billion in Global Sales Volume for 2016

CNBC broke the news this morning that for 2016, the Sotheby’s International Realty Affiliates LLC affiliated brokers and sales professionals achieved approximately $95 billion in global sales volume, the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 127,000 transactions. 

“During a year when the words “slowdown” and “slump” were used to describe the luxury housing market, 2016 turned out to be a banner year for Sotheby’s International Realty.” – CNBC                                                                                                   

Global Growth

The Sotheby’s International Realty® brand also reported growth across its global network, which now encompasses nearly 70 countries and territories worldwide. At year-end, the network totaled 880 offices and more than 20,000 sales associates.

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Outside the United States, the Sotheby’s International Realty brand achieved $10 billion in sales volume in 2016 and continued to expand into key markets. The brand saw continued growth in Europe, entering the countries of Austria, Croatia, Slovakia, Slovenia and Montenegro. The brand also expanded in the Asia-Pacific region through affiliations in Fiji and Shanghai and continued to grow in Hong Kong and greater Thailand. Finally, the brand expanded its presence in the Caribbean with the addition of affiliates in Roatan and St. Vincent & the Grenadines.

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In the United States, the Sotheby’s International Realty brand achieved $85 billion in sales volume in 2016 and also added seven independently owned and operated residential real estate firms as well as 45 new offices to its network across the country.  This past year witnessed continued significant growth by existing affiliate companies through talent attraction and mergers and acquisitions, most notably increasing the brand’s market presence in Lexington and Concord, Massachusetts, throughout southern Rhode Island and on the island of Kauai, Hawaii. The brand also entered several key new markets last year, namely: Gulf Shores, Alabama; Pittsburgh, Pennsylvania; and Virginia Beach, Virginia.

 Innovative Technology

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The Sotheby’s International Realty brand was at the forefront of interactive technology in 2016 with the introduction of 3D Tours with Virtual Reality capability on sothebysrealty.com. Additionally, the site saw the most traffic in its history with nearly 22 million visits, a 54% increase year-over-year.Capture2

The brand also launched the first luxury real estate app for Apple TV, featuring professionally curated high-resolution photography and high-definition video giving consumers the opportunity to explore homes on a screen larger than ever before. An alliance with Juwai.com was launched in 2016 that gives the Sotheby’s International Realty network an edge to generate Chinese homebuyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. As a truly international brand, Sotheby’s International Realty has the most global representation on Juwai.com, displaying luxury listings from 66 countries and territories.

“CEO Philip White told CNBC in a recent interview that Sotheby’s makes “the consumer the real focus, and that’s important when you do business in the luxury space. We made a decision early on to provide the consumer a high level of exceptional service and true global exposure.”‘- CNBC

The Sotheby’s International Realty brand was the No. 1 real estate company represented in two of the six categories that comprise the annual REAL Trends/The Wall Street JournalTop Thousand” report. The Sotheby’s International Realty brand claimed 45 of the top 250 sales associates in the Individual Sales Volume category, more than any other real estate company. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category, holding 17 of the top 50 spots (34%), further establishing the strength of the Sotheby’s International Realty brand as a leader in luxury real estate sales.

Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website.  In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.  Each office is independently owned and operated.

Posted on February 27, 2017 via The Sotheby’s International Realty® Brand Achieved $95 Billion in Global Sales Volume for 2016 — Sotheby’s International Realty | Blog