Pacific Sotheby’s International Realty’s Open House Showcase Reinforces the Importance of Open Houses in Today’s Market

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In these days of modern technology and virtual reality, Realtors are often asked if Open Houses are still a valuable marketing tool for sellers. The answer is…YES!

“Our Realtors develop a comprehensive marketing plan for their clients and open houses are one of the pieces of the overall marketing strategy that help to increase exposure for their listings,” according to Brian Arrington, CEO, Pacific Sotheby’s International Realty.  

Open houses bring traffic to the home with the general premise that more traffic leads to better exposure, which in turn leads to a quicker sale. By removing one of the marketing strategies, you can still sell the house, but may be limiting your buyer pool.

On May 6th and 7th, 2017 Pacific Sotheby’s International Realty held their bi-annual Open House Showcase. Over 170 properties, from Coronado to Carlsbad, La Jolla to La Mesa and just about every neighborhood in between and all around participated in the weekend event. The Showcase was heavily promoted through print and online advertising as well as social media, which served to further increase awareness and drive a high volume of traffic to the open listings. 

“In the past, open houses were a way for buyers to explore neighborhoods and have questions answered about the community and schools,” adds Arrington. “Now with the information that is available online, buyers are coming ready to see specific homes, many are already pre-qualified by their lender and ready to make that offer.”

Pacific Sotheby’s International Realty’s Open House Showcase proved to be a great success for several agents over the weekend. Many of those who participated said that they developed a substantial number of new clients and several offers were submitted. One of those offers was made between the clients of Pacific Sotheby’s Realty agents, Kathleen Connor and Barbara Maquire, representing the seller and Katie Hawkes, representing the buyer, all Realtors with the Rancho Santa Fe office.  According to Connor “Katie’s clients were driving around and getting familiar with the neighborhood and stopped to tour our open house. Katie joined and after a warm visit with them, we received an offer and were under contract within three hours of the open house ending on Sunday.  We also received a firm backup offer from the Open House.  Our sellers are thrilled at the traffic and energy created by the Open House Showcase for their property.

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While the next Open House Showcase will take place in the Fall of 2017, Pacific Sotheby’s International Realty agents understand the importance of holding their listings open as often as possible.  Each Friday the company publishes an Open House Magazine with a directory for the weekends’ open houses. The Open House Magazine can be found by visiting www.facebook.com/PacificSIR/ or the Pacific Sotheby’s Realty Extraordinary Living Blog at www.pacificsothebysrealty.com . 

 

 

 

Specialty Division Update: Luxury Auction Division

Pacific Sotheby’s International Realty, San Diego’s largest, privately owned luxury real estate company, has achieved significant success filling a much needed niche with luxury properties in Southern California. with their Luxury Auction Division. Headed by Executive Directors Anna Houssels and Brittany Hahn, the division offers clients exclusive access to a coveted and influential audience of targeted homebuyers along with sophisticated resources to provide additional marketing avenues that benefit sellers who have unique properties or situations.
 
In the six months since the Luxury Auction Division officially launched, Houssels and Hahn have already closed five large sales for their clients, ranging from a $2.5 million home to luxury properties of more than $10.6 million, a total of $40 million in all. The team, who have worked across Australasia, where auction is the standard method for selling for all levels of homes, are operating in partnership with Concierge Auctions to build business in San Diego.
 
“Through our Auction Division we are able to provide our clients an alternative to the traditional sales model allowing them to determine the sale date of their property and maximize their sale price by reducing the time on the market,” says Hahn. “Both my partner Anna Houssels and I have extensive experience assisting our clients in the search for “best buyer” for their home, whether on the auction floor or a sale that may result prior. The momentum, energy and exposure of auction provide high numbers of showings from qualified buyers.”    
 
Pacific Sotheby’s International Realty would like to see their Luxury Auction model become the leader in the country for luxury real estate auctions. The Division will represent properties at a variety of price points and is available to advise listing agents, not only at Pacific Sotheby’s Realty, on the benefits of the auction process in achieving success through  targeted and intense marketing campaigns and definitive end date that drives buyers to act.
 
“We are proud to be able to provide a process which accelerates the usual marketing and sale of a home. This approach provides an environment for buyers to compete against one another to ultimately determine the best price. Buyers appreciate the transparency and sellers value that they have an honest view of what the property is worth according to “real buyers” in the marketplace.  We bring out of area competition to the local market,” adds Houssels.
 
For more information about Pacific Sotheby’s International Realty’s Luxury Auction Division please contact 858.999.5340 or email brittany.hahn@sothebysrealty.com or anna.houssels@sothebysrealty.com.

Pacific Sotheby’s International Realty and World Housing partner to build homes in Tijuana, Mexico

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Pacific Sotheby’s International Realty has partnered with World Housing and New Story Charities, a 501c3 non-profit organization, to fund the building of 28 homes in one of the poorest communities in Tijuana, Mexico. Through Pacific Sotheby’s Realty’s ‘Agents of Change’ initiative, the company’s real estate agents will donate a portion of the commission from each closing with the goal of raising $300,000 in the next twelve months.

Pacific Sotheby’s International Realty chose to align with the World Housing organization and New Story Charities because of their commitment to providing homes to families living in slums in the developing world, fostering communities where families can thrive with safety, security, and access to the resources that change lives.

“The real estate industry is built on the belief that homeownership is the foundation that gives people the chance for a better life – it’s always been part of the American Dream,” according to Steve Games, Chairman, Pacific Sotheby’s International Realty. “We are very fortunate to have the opportunities that we do in our society and it is our responsibility to ensure that everyone, no matter where they are from, has access to the very basic need of shelter and security.”

Pacific Sotheby’s International Realty’s ‘Agents of Change’ was officially announced at the company’s annual meeting and was met with an overwhelming response from the agents who proudly opened their hearts agreeing to donate a portion of their commission on each home sale, matched by the company, directly to the campaign. “We asked our agents for a commitment of $10 per closing, hands went up and then we heard, “I’ll donate $25,” “I’m in for $50,” “Put me down for $100,” and it went on and on,” says Games. “By the end of the meeting our agents committed to raising enough money to completely fund the entire project.”

The World Housing business model operates with completely separate overhead so there are no administrative costs, allowing 100% of the money raised to go directly to construction and materials costs. The organization is dedicated to working with local partners to train workers and buy locally sourced construction materials, to help stimulate local economies and teach skills in the process. “We see a greater impact for our donation where it really matters,” says Brian Arrington, CEO, Pacific Sotheby’s International Realty. “Each home costs under $6,000 and is given to families previously living on the streets. Once someone has a home, their life and the lives of those around them change exponentially… a roof provides stability and security. It’s a place to store things without fear of them being stolen and a place to sleep without fear of being mugged, raped, or killed. These homes are the first step in building the sense of self-worth and pride, and we are honored to be a part of this outreach.”

To learn more about Pacific Sotheby’s Realty’s Agents of Change’ program and see how you can get involved visit http://worldhousing.org/agentsofchange/ or http://www.pacificsothebysrealty.com

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PACIFIC SOTHEBY’S INTERNATIONAL REALTY ANNOUNCED AS TITLE SPONSOR OF OH! SAN DIEGO, A CITYWIDE ARCHITECTURE FESTIVAL SATURDAY-SUNDAY, MARCH 25TH AND 26TH 2017

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Pacific Sotheby’s International Realty is proud to announce that the company is the Title Sponsor for the 2017 Open House San Diego event (OH! San Diego.) Presented by the San Diego Architectural Foundation, OH! San Diego provides free behind-the-scenes access to over 40 of San Diego’s iconic buildings throughout Downtown, Bankers Hill and Barrio Logan. 

According to Maxine Ward, Director of San Diego Architectural Foundation (SDAF) this year’s event will attract record participation and feature architecture and design studios, museums, schools, hotels, high­-rises, and many SDAF Orchid award winners. Many of which boast innovative use of materials, repurposing of space, environmental sustainability and energy efficiency.

 The event will bring design aficionados from Southern California and nearby Mexico a rare — and free — opportunity for behind-the-scenes access to the city’s most iconic buildings and sites. “San Diego was chosen, along with New York and Chicago, to be one of the three official U.S. Open House Worldwide Cities and this an excellent opportunity to showcase the diverse commercial architecture our city affords,”says Brian Arrington, CEO, Pacific Sotheby’s International Realty.

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Every building has a story.

  • Want to learn how amazing buildings are designed? More than a dozen architecture studios will share their design process.
  • Are you a fan of historic architecture? Some of San Diego’s most iconic buildings will reveal their rich histories.
  • Interested in the newest buildings on the San Diego skyline? We have tours of recently completed projects and hard-hat tours.
  • Want to experience an Orchid winner in person? Visit during Open House and learn why these site won SDAF’s coveted award.

The details.

The participating sites are located in Downtown San Diego, Barrio Logan and new for 2017 – Bankers Hill. Most sites are open from 10am – 4pm, but some have limited hours. Most sites offer open access or self-guided tours. Some offer regularly scheduled guided tours on a first come, first served basis. Others require advance reservations. All are FREE!

Review the 47 sites along with their descriptions, images, addresses and opening hours. A souvenir printed event guide with a map and site descriptions is available at city library branches and at various other locations around town. The event guide is also available for pdf download. Sites requiring advance reservations are accepted NOW!

 

OH! Talks

Broaden your OH! San Diego experience by attending talks given by architects, designers, planners and other experts during the weekend. No reservations required.

When | Saturday March 25
Where | The Auditorium at San Diego Central Library | 330 Park Blvd.

10:30 AM        VICTORIA THORNTON | Open House Worldwide Founder

11:00 AM        JAN HORN | Executive Director, Architectural Division, Pacific Sotheby’s International Realty
San Diego Residential Architecture, Then and Now.

11:30 AM        DIANE KANE, PhD | Architectural Historian and Preservation Planner

1:30 PM        JIM DAWE | Chair of Californians for Literacy and Community Libraries

1:45 PM        ROB WELLINGTON QUIGLEY, FAIA | Architect of San Diego Central Library
How the Design of the Library Represents San Diego’s Past, Present and Future.

2:30 PM        HOWARD BLACKSON | Urban Designer
Cultivating a San Diego Vernacular.

When | Saturday March 25 & Sunday March 26
Where | Carrier Johnson + CULTURE | 1301 Third Ave.

12:30 PM    CASEY MAHON | Designer
The Impacts of Technology on Architecture.

Printed event guide with a map and site descriptions will be available at city library branches and various other locations around town. For complete details visit:  www.sdarchitecture.org/program/openhouse  and visit us on Facebook at www.facebook.com/pacificsir for continued updates!

 

Pacific Sotheby’s International Realty Recognized at SDAR’S “Circle of Excellence”Awards

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The Greater San Diego Association of REALTORS (SDAR) honored San Diego’s top real estate producers and members who exemplify excellence at their annual “Circle of Excellence” award gala on Saturday, January 21, 2017.  Pacific Sotheby’s International Realty’s Mark Marquez, Manager of the company’s Inland Corridor office was honored with the 2016 Manager of the Year Award of Excellence.

The Award of Excellence recognizes those who have exemplified outstanding service to their clients, community, the association, and the real estate community as a whole. Each of the honorees reflects the highest ethics, integrity, and professional standards of the individuals who are members of SDAR. Nearly 100 nominations were submitted for the awards.

“Mark is truly deserving of this honor. He is an integral part of our growth and success in Inland North County,” according to Steve Games, Chairman of the Board, Pacific Sotheby’s Realty. “His knowledge and experience, combined with his genuine love of our industry and desire to see each of our agents grow and succeed, has created a positive team dynamic among the agents in his office and has affected the success of the whole entire company.”

2016 also marked the inception of the SDAR’s “Recognition of Excellence” award. The award was created to recognize the top 1% of real estate professionals in San Diego County for production as an individual or team with a minimum of 15 units sold and $15 million in sales. Pacific Sotheby’s International Realty agents had a strong showing at the event and the company would like to recognize the following agents who were honored:

 PLATINUM INDIVIDUAL (Individuals selling more than $50M or 40 units)

Marie Jo Atkins, Scott Aurich, Eric Iantorno, Seth O’Byrne, Deniese Ossey

PLATINUM TEAM (Teams selling at least 100 units)

David Schroedl & Associates, The Huff Team, K. Ann Brizolis & Associates,                    The LOTZOF Group

 GOLD INDIVIDUAL (Individuals selling at least $25-50M or 25 units)

Marguerite Apostolas, Todd Armstrong, Casey Cooke, Lindsay Dunlap, Cathy Gilchrist-Colmar, Stephanie Jezek, Laura Lothian, Craig Lotzof, Gary Massa, Debbie McCauley, Jim McInerney, Donna Medrea, Neda Nourani, Clinton Selfridge, Jenniffer Taylor, Valerie Upham, Scott Voak, Carolyn Yarbrough

 GOLD TEAM (Teams selling 70-99 units)

Anderson White & Associates, Dan Conway & Associates, Inc.

 SILVER INDIVIDUAL (Individuals selling at least $15-24M or 15 units)

Jay Becker, Jenn Blake, Paul Caparas, Cynthia Caricchio, Michael Chious, Patty Contreras, Sara Driscoll, Kim Drusch, Celeste Dunn, Paul Ferrell, Gerri-Lynn Fives, Elaine Gallagher, April Halvarson, Shannon Itzaina, Nicole N. Klopp, Dawn Leahy, Vincent Morris, Jeff Nix, Carlos Pastrana, Mary S. Raser, Ria Scoma, Richelle Szczygiel, Gina Vreeburg, Gary Wildeson

 SILVER TEAM (Teams selling 45-69 units)

Denny Oh & Associates, Greenwald/Gerke REALTORS®, Scott-Finn and Associates

“We are very proud of our agents who received the 2016 Recognition of Excellence recognition as we are very proud of each and every one of our Pacific Sotheby’s International Realty agents who work tirelessly to ensure their clients receive the best possible service, marketing exposure and results,” says Brian Arrington, CEO, Pacific Sotheby’s Realty.

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Chris Mannerino Named PLOBRA “Agent of the Year”

 

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Pacific Sotheby’s International Realty is proud to announce that Realtor Chris Mannerino has been named “2016 PLOBRA Agent of the Year” by the Point Loma Ocean Beach Realty Association.
 Chris was presented with the award during the Point Loma Ocean Beach Realty Association’s annual Holiday luncheon and was humbled and honored to receive the recognition by his peers in the real estate community. “I am so grateful to receive this award because Point Loma has such wonderful Realtors,” says Mannerino. “Doing my best for my clients is what I always strive for, and to be acknowledged by my peers is such an amazing honor.”
 The Point Loma Ocean Beach Realty Association’s“Agent of the Year” award is presented to one agent each year that exemplifies excellence in service and professional standards to the real estate industry and within the Point Loma/Ocean Beach community.
 “Chris is truly deserving of this honor,” says Brian Arrington, CEO, Pacific Sotheby’s International Realty. “He is a great representation of the high ethics, integrity and hard work that is at the foundation of our company, and we couldn’t be more proud that he received this recognition.”
 Chris Mannerino began his real estate career in 2004 and has received numerous awards and accolades within the industry. He has lived in the Point Loma/Ocean Beach community since 1991 and feels that it is important to stay actively involved within the community that he works, plays and lives with his family. Chris served on the Board of Directors for the Peninsula YMCA and volunteers his time to support local charities.
Chris Mannerino is based in Pacific Sotheby’s International Realty’s Point Loma office located in the Historic Liberty Station. He can be reached at 619-820-6800 or via email at chris.mannerino@sothebyrealty.com.
 
 
 
 
 
 

National Association of REALTORS Military Relocation Professional Certification (MRP) Awarded to Nancy Ghanem

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Nancy Ghanem with Pacific Sotheby’s International Realty has been awarded the nationally recognized Military Relocation Professional Certification. The National Association of REALTORS® awards the MRP certification to Realtors® who help military personnel, veterans and their families find housing that lets them make the best use of their benefits and serves the unique needs of military life.

When military staff and their families relocate after receiving their PCS, finding the services of a real estate professional who understands their needs and timetables can make the transfer to a CONUS or OCONUS easier, faster and less stressful. Realtors® who earn this certification know how to work with active duty military buyers and sellers, as well as veterans.

“Service members may only have a couple of days to view properties and make an offer, and others might be deployed at the time and need someone who can represent them while they’re away. Working with a REALTOR® who understands the singular complications that arise with military service can help make the home buying process simpler, faster and less stressful,” said, Nancy Ghanem, Broker-Associate with Pacific Sotheby’s International Realty in Del Mar, California. “The MRP certification lets home buyers and sellers know that a Realtor® knows the ins and outs of military housing benefits, such as zero-down payment loans, and the specific needs service members and veterans have when searching for their new home.”

The certification provides NAR’s members with resources to accommodate current and former military service members at any stage of their military career and is an approved elective for NAR’s Accredited Buyers Representative designation. To earn the MRP certification, Realtors must be in good standing with NAR; complete the MRP Certification Core Course; complete a reading providing background information on the military, included acronyms and understanding military culture; and complete two webinars.

As an experienced REALTOR, Nancy brings a wealth of knowledge, top quality service and unparalleled expertise to Pacific Sotheby’s International Realty. Nancy serves active duty military and retired Vets through-out San Diego and Orange Counties, working with both buyers and sellers.  For more information please contact Nancy at +1 760 845 4133 or nancy.ghanem@sothebysrealty.com.