Pacific Sotheby’s International Realty, San Diego’s largest, privately owned luxury real estate company, has achieved significant success filling a much needed niche with luxury properties in Southern California. with their Luxury Auction Division. Headed by Executive Directors Anna Houssels and Brittany Hahn, the division offers clients exclusive access to a coveted and influential audience of targeted homebuyers along with sophisticated resources to provide additional marketing avenues that benefit sellers who have unique properties or situations.
In the six months since the Luxury Auction Division officially launched, Houssels and Hahn have already closed five large sales for their clients, ranging from a $2.5 million home to luxury properties of more than $10.6 million, a total of $40 million in all. The team, who have worked across Australasia, where auction is the standard method for selling for all levels of homes, are operating in partnership with Concierge Auctions to build business in San Diego.
“Through our Auction Division we are able to provide our clients an alternative to the traditional sales model allowing them to determine the sale date of their property and maximize their sale price by reducing the time on the market,” says Hahn. “Both my partner Anna Houssels and I have extensive experience assisting our clients in the search for “best buyer” for their home, whether on the auction floor or a sale that may result prior. The momentum, energy and exposure of auction provide high numbers of showings from qualified buyers.”
Pacific Sotheby’s International Realty would like to see their Luxury Auction model become the leader in the country for luxury real estate auctions. The Division will represent properties at a variety of price points and is available to advise listing agents, not only at Pacific Sotheby’s Realty, on the benefits of the auction process in achieving success through targeted and intense marketing campaigns and definitive end date that drives buyers to act.
“We are proud to be able to provide a process which accelerates the usual marketing and sale of a home. This approach provides an environment for buyers to compete against one another to ultimately determine the best price. Buyers appreciate the transparency and sellers value that they have an honest view of what the property is worth according to “real buyers” in the marketplace. We bring out of area competition to the local market,” adds Houssels.