On Thursday, July 21, 2016, Pacific Sotheby’s International Realty celebrated the much-anticipated grand opening of the firm’s new Global Headquarters in the heart of downtown La Jolla, California. Located at 1111 Prospect Street, the flagship office sits directly across the street from the historic La Valencia Hotel and was designed to showcase the best of San Diego Real Estate to the global audience that visits La Jolla each year.
The “blue” carpet was rolled out to welcome the estimated 250 guests to the 6,600 sq. ft. venue. Guests were greeted by photographers, stilt-walking street performers and live music and enjoyed a globally inspired cuisine and wine pairings. Additionally, party-goers were treated to a TESLA automobile demonstration and test-drives along with the opportunity to view a classic 1913 Rolls Royce Silver Ghost and a vintage Lionel model train collection which were displayed in the office’s public exhibit hall.
With its prominent location, high visibility, digital displays and public interest component, Pacific Sotheby’s International Realty’s Global Headquarters will engage visitors from around the world and let them explore all that San Diego has to offer through a dynamic multi-media gallery experience. “It was important to us to design a dynamic headquarters to showcase the global reach of the Sotheby’s International Realty brand and promote not only our listings and listings from our affiliate offices all over the world, but to also promote the benefits of living in San Diego, to the 50,000 plus annual visitors that flock to La Jolla each year,” says Brian Arrington, CEO, Pacific Sotheby’s International Realty.
Even before stepping into the office, the view from the street is commanding and inviting. The entryway features a 40-foot wide front door that opens onto a multimedia gallery for tourists and locals alike to explore real estate options in all of San Diego County via touch-screen interactive displays. The giant 13-foot wide “jumbotron” and numerous full motion video monitors highlight properties for sale from all of our 29 locations in San Diego county as well as properties across the world.
The flagship office features a unique interactive public venue that will be used to feature a wide array of exhibits to residents and visitors alike. Whether it’s model trains, a classic or exotic car display or exclusive artwork on loan from Sotheby’s Auction House, Pacific Sotheby’s International Realty’s Global Headquarters Exhibit Hall will offer the public an opportunity to interact within the office. Pacific Sotheby’s International Realty’s new International Relations Division, which is headed by Lupe L. Soto and was created to further expand the firm’s global footprint, is also based at the Global Headquarters.
“One of the most important features of our new headquarters is that it’s designed to be accessible to each and every one of our agents,” says Nyda Jones-Church, President, Pacific Sotheby’s International Realty. Whether the agent is based in the Carlsbad, Del Mar, or La Mesa office, “they will have the ability to not only have their listings showcased in this prominent location, but to physically utilize the space to meet with their clients.”
Designed with the help of San Diego based designers, San Diego Office Design under the guidance of Tamara Romero and her talented team. The office combines clean contemporary office spaces with an open kitchen concept typically found in Sillicon Valley technology companies and better reflects the mobile nature of the modern real estate agent. “This new office is the physical space where our global online marketing capabilities are made tactile to the public,” says Chris Crocker, Chief Operating Officer, Pacific Sotheby’s Realty. “We are showcasing the extensive digital advertising capabilities we currently provide to our clients in a somatic setting so that the true depth of our digital marketing capabilities can be experienced in person. We are not just on the forefront of digital marketing, we are setting a new standard for others to follow.”
Among the many guests who attended the Grand Opening event were the top brokers in the San Diego Real Estate Industry, members of the media, prominent community and company leaders as well senior executives from Sotheby’s International Realty® affiliates and affiliates from other Sotheby’s International Realty offices. “The new La Jolla office is ideally located in one of the world’s premier markets, the jewel of the San Diego coastline,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “This office is a culmination of the dedicated leadership of Pacific Sotheby’s International Realty combined with star brokers committed to providing exceptional service of the highest caliber. We could not be more proud of the accomplishment of this fine company which represents the Sotheby’s International Realty brand so professionally in this important luxury real estate market.”
Pacific Sotheby’s International Realty will be hosting several upcoming events for brokers, clients and the public. In the meantime, they invite the community to come by for a tour.
Since it’s opening in 2010, Pacific Sotheby’s International Realty has grown to be San Diego’s largest locally-owned and operated real estate firm. The company which is comprised of approximately 500 agents in 29 office locations throughout San Diego County, was recently recognized by the San Diego Business Journal as one of San Diego’s Fastest Growing Private Companies as well as one of San Diego’s Largest Private Companies and was named San Diego’s Best Real Estate Company in 2015 by San Diego’s Best Union Tribune’s Readers Poll.