An Exclusive Partnership between Apple and Sotheby’s International Realty

Apple Partnership

We are proud to announce that Sotheby’s International Realty (SIR) is 1 of 20 exclusive advertising partners on the Apple News app, a partnership that will be in place from now through the end of December.

Apple News is a brand new application installed on every Apple device running iOS 9 or newer, allowing the brand to potentially reach over 800 million iPhones and iPads.

We are part of the only Real Estate company that has been selected, and SIR has a 5% Share-of-Voice (SOV) on the For You section of the app + a 25% SOV on the app’s Business Channel.

You can also add the Sotheby’s International Realty channel within Apple News, which has content automatically fed via SIR’s Extraordinary Living blog. It can be found by searching for Sotheby’s International Realty within the News app, or
clicking here on your iOS device.

SIR is also supplementing this placement with an investment in iAd In-App Advertising, giving us an international reach while targeting real estate intenders across thousands of mobile apps.

Since going live on 10/16, Apple has been the
#3 overall traffic driving source to behind Search and
Facebook. 98% of those users are new to

Login to your Apple News App on your iPhone or iPad today
to experience the partnership!

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