Pacific Sothebyâ€™s International Realty (www.pacificsothebysrealty.com), one of San Diegoâ€™s fastest-growing real estate firms, recently announced their partnership with international luxury real estate marketing agency Caimeiju (www.caimeiju.com). Caimeiju provides highly targeted exposure to affluent consumers in China and will enable Pacific Sothebyâ€™s International Realty to continue the companyâ€™s global marketing strategy to target this rapidly growing segment of international real estate homebuyers investing the San Diego market.
Â â€œThere is tremendous interest in immigration and investment to our region and reaching these homebuyers and investors overseas is a priority in todayâ€™s real estate market,â€ says Brian Arrington, CEO, Pacific Sothebyâ€™s Realty. â€œOur partnership with Caimeiju will place our listings in front of the right audience and their support will enable us to continue to cultivate these relationships and promote the benefits that the San Diego community offers.â€
The first phase of the Pacific Sothebyâ€™s Realtyâ€™s partnership with Caimeiju is the launch of www.caimeiju.com/pacificsir. The site will not only host company listings, but also video content and articles promoting San Diego.Â YouTube and Vimeo are not accessible within China (blocked by the Great Firewall Â so the ability to promote valuableÂ HD video assets via Caimeijuâ€™s China hosted video players will provide an even greater tool to help us share the story of San Diego.
Clients of Caimeiju are the best of the best says Jeff Toth, Caimeiju founder. Pacific Sothebyâ€™s International Realtyâ€™s aggressive expansion, high-end clientele, and dominant presence in this market make them the ideal partner to help put San Diego on the map in China.â€
PACIFIC SOTHEBY’S INTERNATIONAL REALTY IS HEADING TO HONG KONG
Once again, Pacific Sothebyâ€™s International Realty willÂ be showcasing their listings in Hong Kong as part of the Sothebyâ€™s auction house Hong Kong 2015 Autumn Sales Series.â€œOur partnership with the Sothebyâ€™s brand affords us the unique ability to put our clients directly in front of investors and brokers from around the world,â€ says Brian Arrington, CEO, Pacific Sothebyâ€™s Realty. In the U.S., the Chinese are now the second-largest foreign buyers of homes, and the Asian/Oceania sector now accounts for over 50% of the international clients purchasing homes in the State of California, according to the National Association of Realtors.â€œReal estate is truly global, and we are excited about the opportunities our company has to reach those buyers in a way no other company in San Diego can,â€ Arrington adds. These opportunities are exclusive to Sothebyâ€™s International Realty and also afford agents the ability to develop theirÂ referral network with Sothebyâ€™s International RealtyÂ agents throughout the Asian and international market.
BRETT DICKINSON: TARGETING THE ASIAN MARKET
The San Diego real estate market is kicking into high gear for buyers from China. One of Pacific Sothebyâ€™s International Realtyâ€™s top local producers, Brett Dickinson, has been at the forefront of establishing a dynamic relationship with buyers, realtors, and immigration groups from China.
Dickinsonâ€™s travels to China began several years ago during Pacific Sothebyâ€™s International Realtyâ€™s trip to Hong Kong for the Sothebyâ€™s auction house Hong Kong Autumn Sales event. For Dickinson, Sothebyâ€™sÂ Â InternationalÂ Â Realtyâ€™s connections in Asia have offered him unique and exclusive opportunities to reach the Chinese market. His twice-yearly travels to China and his work with teammate and associate Christine Chen, a San Diego Realtor from Shanghai, have helped build a strong base of first-hand knowledge of the Chinese market, luxury property buying habits, and a dedicated network of personal relationships with buyers from China.
As a result of his travels, dedicated team, and active networking, Chinese buyers now account for 20% of Dickinsonâ€™s business, and he expects that number to double over the next twoÂ Â years.Â Additionally, Dickinsonâ€™s team has developed a landing service for Chinese families/buyers to seamlessly integrate into the San Diego community, schools, and Southern California lifestyle. His team offers Mandarin-speaking agents and personalized relocation services.
Regarding Pacific Sothebyâ€™s International Realtyâ€™s recent partnership with the Asian luxury real estate website Caimeiju, Dickinson believes thatÂ it will offer all Pacific Sothebyâ€™s Realty agents an incredible opportunity to reach these homebuyers and enhance the companyâ€™s ability to better service their clients. â€œNot only does our company gain a strong competitive advantage over other San Diego real estate companies, but we can now provide incredible opportunities for our clients to advertise their properties to a previously untapped group of luxury property buyers.â€
Brett Dickinson is based in Pacific Sothebyâ€™s International Realtyâ€™s La Jolla office located at 7855 Ivanhoe Avenue, La Jolla CA 92037. He can be reached at 858.204.6226 or via email at firstname.lastname@example.org