I was recently asked how the relationship between Sotheby’s International Realty and Sotheby’s Auction House provide tangible benefits to our Pacific Sotheby’s International Realty agents and their clients.
Sotheby’s International Realty has an exclusive relationship with Sotheby’s Auction House. We are not just one of many “affiliates” we are the ONLY real estate partner. This collaboration leverages our brand’s rich history and heritage to enhance market perceptions about the properties we represent. This is a powerful differentiator for our agents and the clients they represent.
Listings represented by our network may be displayed at the Sotheby’s Auction House locations around the world. This exclusive opportunity provides targeted exposure to a coveted audience, utilizing the custom brochure that is created to market your home.
Throughout the year, print ads showcasing the collaboration between Auction and Realty are featured in a variety of global and local print publications. Active property listings are featured alongside important upcoming auctions, exhibitions and sales that appeal to a wide and diverse audience.
SOTHEBY’S AT AUCTION
Each issue of the Auction House’s propriety magazine, Sotheby’s At Auction, includes an exclusive real estate section designed to promote available listings represented ONLY by our network.
Property listings may be featured in popular locations on the Auction House’s website, sothebys.com. Through a rotational schedule, visitors are exposed to listings for sale. Banner ads are also used to promote listings and are included on high-profile sales pages and emails directed toward the Auction House’s prestigious clientele. All listings in Sotheby’s At Auction are also featured on sothebys.com