I was recently asked how the relationship between Sothebyâ€™s International Realty and Sothebyâ€™s Auction House provide tangible benefits to our Pacific Sotheby’s International Realty agents and their clients.
Sothebyâ€™s International Realty has an exclusive relationship with Sothebyâ€™s Auction House. We are not just one of many â€œaffiliatesâ€ we are the ONLY real estate partner. This collaboration leverages our brandâ€™s rich history and heritage to enhance market perceptions about the properties we represent. This is a powerful differentiator for our agents and the clients they represent.
Listings represented by our network may be displayed at the Sothebyâ€™s Auction House locations around the world. This exclusive opportunity provides targeted exposure to a coveted audience, utilizing the custom brochure that is created to market your home.
Throughout the year, print ads showcasing the collaboration between Auction and Realty are featured in a variety of global and local print publications. Active property listings are featured alongside important upcoming auctions, exhibitions and sales that appeal to a wide and diverse audience.
SOTHEBYâ€™S AT AUCTION
Each issue of the Auction Houseâ€™s propriety magazine, Sothebyâ€™s At Auction, includes an exclusive real estate section designed to promote available listings represented ONLY by our network.
Property listings may be featured in popular locations on the Auction Houseâ€™s website, sothebys.com. Through a rotational schedule, visitors are exposed to listings for sale. Banner ads are also used to promote listings and are included on high-profile sales pages and emails directed toward the Auction Houseâ€™s prestigious clientele. All listings in Sothebyâ€™s At Auction are also featured on sothebys.com